Business 2.0 Course Information

Slideshow Transcript

1. Slide 2: Business 2.0 “The Web has and will continue to change everything. A world of transparent content, mostly user-generated, broadband, rich media, and available on multiple devices, continues to evolve. Marketing at its best is the influencing of opinion through compelling content; doing so through the Web will get harder before it gets easier, but the change is gaining momentum. The Web has consumed almost all the traditional media: television, print, radio, and direct mail and will make marketing a set of dialogues. Companies will have to learn to contribute to these dialogues and share with their customers and potential customers.” LARRY WEBER, Buenos Aires, Summer 2007 (The author of Social Web)
2. Slide 3: Course Information Business 2.0: Digital Age Business course explores digital business environment and implications in the context of business issues that concern business professionals. Indeed, this course examines the impact of a variety of emerging technologies on the various business functions, from both a strategic and tactical perspective.
3. Slide 4: Course Information Business 2.0 : Digital Age Business Course consists, pre-digital revolution period, digital revolution, web 2.0 and impacts, social revolution, economic revolution, enterprise 2.0 and applications and business trends. In this course students have to experience relevant Web 2.0 and Enterprise 2.0 Tools.
4. Slide 5: Course Organization This course consists of fourteen lectures over the first semester of this academic year. There is one lecture per week. Lecture notes will be available in downloadable format from a dedicated website for this course. Students are encouraged to download the lecture notes in advance of the lecture.
5. Slide 6: Course Supplementary Tools • Course Channel for course video archieve: Youtube • Course Slides for lecture slides: Slideshare • Course Blog for participation: Blogger • Course Wiki for project: Wetpaint • Course documents: Scribd • Course Photos and Ad Collections: Flickr • Course Links as an appendix: Del.icio.us • Course Questionnaires: Surveymonkey • Course Group: Facebook • Course Business Group: Linkedin
6. Slide 7: Course Text • Although lecture slight shows can be downloaded for this course, the adoption of the following texts is necessary. • Zerey, Yüce “Pazarlama Trendleri”, Marketing Blog, www.pazarlamatrendleri.com • Zerey, Yüce “Marketing Trends”, Marketing Blog, www.marketingtrends.com • Business 2.0 Course Blog, www.isletme2-0.com • Textbook and other resources will be announced later
7. Slide 8: Syllabus 2.0