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NCCET Presentation - WorkSmart eMarketing - eMarketing for Community Colleges
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Desc: Brad Kleinman from WorkSmart eMarketing presents on eMarketing for Community Colleges. The presentation takes a look at creating eMarketing programming at your community college, and using the eMarketing techniques themselves to market the programs!
Slideshow Transcript
- Slide 1: It’s not just about your website… It’s about your web strategy. How to Build a Revenue Stream with eMarketing at Your School By Brad Kleinman Brad@WorkSmart-eMarketing.com
- Slide 2: Agenda • Introduction • Statistics and Trends • The Case for eMarketing • eMarketing Programming • eMarketing Techniques • Case Study • Resources • Next Steps
- Slide 3: Statistics & Trends • Community College Trends – Budgets going down – Enrollment going up – Administrators are primarily baby boomers
- Slide 4: Statistics & Trends • Social media trends – Facebook over 100M, $10B value – A blog is created every half second – Over 150K videos uploaded to YouTube every day
- Slide 5: What the heck is Web 2.0?
- Slide 6: What the heck is Web 2.0?
- Slide 7: eMarketing Benefits • Easy to use • Easy to quantify • Easy to customize • Easy to interact with users • Time Efficient • Cost efficient • High Return on Investment
- Slide 8: Program Strategy • How many participants? • Who is the target? • How will you market? • What is the break-even? • How will you solicit sponsors? Speakers? • What is the program structure?
- Slide 9: Structuring Your Curriculum • Workshops and Seminars – Mix lecture with group activity and speakers (Kauffman) – 4 X 2 hr speaker series – 8 X 2 hr facilitated series • Webinars – Up to 1000 participants – Experienced panelists – Built in eMarketing • Conferences – National keynote speaker and regional experts – Breakout sessions and MIH components – Revenue stream driven from registrations and sponsors
- Slide 10: Soliciting Speakers & Sponsors 1) Establish advisory board 2) Weave your MAT 3) Send out RFP 4) Decide on breakouts 5) Work with foundation office 6) Market like crazy!
- Slide 11: Keynote & Breakout Speakers • Make sure they focus on VALUE not SALE • Take advantage! – Video brochure – Teaser information – Leverage their contacts – Potential sponsors
- Slide 12: Establish Strategic Partnerships 1) Promotion & exposure 2) Connection to speakers & sponsors • Organizations to target – Chambers of commerce – SBA / SBDC – Entrepreneur Groups – Business Organizations – Minority Organizations
- Slide 13: Create your Marketing System
- Slide 14: Traditional Marketing & CRM • Track your customers! • Make phone calls • Network around the region • Leverage PR department • Traditional collateral – Postcards – Flyers – Brochure
- Slide 15: eMarketing Best Practices - Microsite 1.) Make it EASY to buy 2.) ENGAGE your users 3.) Make sure you GET their email
- Slide 16: eMarketing Best Practices – Email 1. Focus on users needs (80%/20%) 2. Have a call to action 3. Track results and follow-up
- Slide 17: eMarketing Best Practices – SEM 1. Use title tags 2. Key in to your keywords 3. Inbound links!
- Slide 18: Use Social Media
- Slide 19: Capture Success!!
- Slide 20: More Resources • Anything and everything you need is online – Wikipedia! – Google! – Quirk eMarketing Textbook • Online Webinars (Next webinar 10/23/08) • Monthly newsletter (Starts January ‘09) • Austin Texas eMarketing Events (1/28/09)
- Slide 21: It’s not just about your website… It’s about your web strategy. Contact us to learn how to use eMarketing to grow enrollment and create a revenue stream at your school Brad Kleinman Brad@WorkSmart-eMarketing.com
