The design of everyday life

Slideshow Transcript

1. Slide 1: THE DESIGN OF EVERYDAY LIFE by M a x M u nne c ke THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
2. Slide 2: “Design starts with a question” THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
3. Slide 3: your design brief rfid tags in packaging. a perfect work shoe. customer expectation of shopping center. increase number of returning customers. mobile library for all ages. re-think temporary workers. THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
4. Slide 4: your design brief rfid tags in packaging. PRO DU CT a perfect work shoe. customer expectation of shopping center. P EOP LE increase number of returning customers. mobile library for all ages.C SO IAL VAL UE re-think temporary workers. THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
5. Slide 5: evolving worldviews PRODUCT LED MARKET LED SOCIALLY LED 1950-70s 1980-90s 2000+ consumption experience network technology driven people driven value driven products interface sense-making hardware aesthetics open innovation functionality emotions co-creation [josephine green, philips design] THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
6. Slide 6: analytical framework worldview framework question answer design brief solution THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
7. Slide 7: “How to analyse everyday life?” THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
8. Slide 8: THINKING IN PRACTICES THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
9. Slide 9: a practice = set of activities, routine, habit, daily chore. UNDERSTANDINGS COMPE- TENCES ACTORS THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
10. Slide 10: case: mountain biking UNDERSTANDINGS COMPE- TENCES ACTORS THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
11. Slide 11: puppet theater script = understanding puppets & things = actors hidden hand = competences THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
12. Slide 12: case:coasting bike the making of a practice THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
13. Slide 13: case:coasting bike the making of a practice THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
14. Slide 14: case:post-it the making of a practice THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
15. Slide 15: case:sms the making of a practice THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
16. Slide 16: changing practice UNDERSTANDINGS COMPE- TENCES ACTORS THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
17. Slide 17: changing practice UNDERSTANDINGS COMPE- TENCES ACTORS THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
18. Slide 18: changing practice UNDERSTANDINGS COMPE- TENCES ACTORS THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
19. Slide 19: characteristics of practices practices are nexus of many products/people people/products are nexus of many practices product-oriented people-oriented practice-oriented u p p u p u p u p u u p p u u:user p:product THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
20. Slide 20: characteristics of practices spread across space and time like a virus THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
21. Slide 21: life of a practice emergence >> reproduction >> desintegration UNDERSTANDING UNDERSTANDING COMPE- ACTORS TENCE ACTORS COMPE- TENCE P(0) P(1) TIME THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
22. Slide 22: practice framework focus on everyday life = set of activities, sense-making activities routine, habit, daily chore. de-focus products & people operational for designers reproduction drives markets/society THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
23. Slide 23: Any questions? THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
24. Slide 24: THE B I G QUESTIONS THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
25. Slide 25: the BIG questions develop poor asian farmers develop the baltic region food, transport, health care... networks & open innovation [victor papanek, bruce mau, nextD, index2007] THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
26. Slide 26: product service systems networks of organization, business and people. flows of products, services, access, time, competences THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
27. Slide 27: case: call-a-bike THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
28. Slide 28: case: apple THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
29. Slide 29: case: youtube.com THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
30. Slide 30: case: superflex value-based innovation social responsibility co-creation >> “prosumer” THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
31. Slide 31: LOOKING INTO THE FUTURE THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
32. Slide 32: why look ahead navigation memory of the future democratize the future THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
33. Slide 33: scenario technique past present future THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
34. Slide 34: future practice process PHASE TASK DEADLINE DEFINE ASSIGNMENT 1 Translate brief into “practice” terms. 2 Define scope and depth of assignment. sunday ANALYSE CONTEXT 3 Analyse elements of practice. 4 Map context of practice. tuesday ENVISION FUTURES 5 Uncover key dynamics, drivers and events. 6 Predict possible trajectories and envision desirable futures. thursday DEVELOP CONCEPTS 7 Identify gaps of opportunity and develop concepts. 8 Communicate and assess concepts. saturday THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
35. Slide 35: case:philips THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
36. Slide 36: case:nec THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
37. Slide 37: case: fuseproject THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
38. Slide 38: case: movies [bladerunner] [minority report] [clockwork orange] THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
39. Slide 39: FINALE COM - MENTS THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
40. Slide 40: “What is your project about?” THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
41. Slide 41: designing a product? satisfying a consumer? envisioning a user practice? making a system with many stakeholders? looking into the future? THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007
42. Slide 42: max@ma3x.com +45 60 85 46 08 http://ma3x.com/dm2007.pdf THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007