The art of start

Slideshow Transcript

1. Slide 2: Guy Kawasaki Managing Director Garage Technology Ventures
2. Slide 3: 1. Make meaning
3. Slide 4: • Increase the quality of life
4. Slide 5: • Increase the quality of life • Right a wrong
5. Slide 6: • Increase the quality of life • Right a wrong • Prevent the end of something good
6. Slide 7: 2. Make mantra
7. Slide 8: “The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.”
8. Slide 9: • Wendy’s “Healthy fast food”
9. Slide 10: • Wendy’s “Healthy fast food” • FedEx “Peace of mind”
10. Slide 11: • Wendy’s “Healthy fast food” • FedEx “Peace of mind” • Nike “Authentic athletic performance”
11. Slide 12: • Wendy’s “Healthy fast food” • FedEx “Peace of mind” • Nike “Authentic athletic performance” • Mary Kay “Enriching women’s lives”
12. Slide 13: “We exist to professionally build long- term high-impact sources so that we may endeavor to synergistically leverage existing effective deliverables to stay competitive in tomorrow’s world.” Dilbert Mission Statement Generator
13. Slide 14: 3. Get going
14. Slide 15: • Think different
15. Slide 16: • Think different • Polarize people
16. Slide 17: • Think different • Polarize people • Find a few soul mates
17. Slide 18: 4. Define a business model
18. Slide 19: • Be specific
19. Slide 20: • Be specific • Keep it simple
20. Slide 21: • Be specific • Keep it simple • Ask women
21. Slide 22: 5. Weave a MAT (milestones, assumptions, tasks)
22. Slide 23: • Milestone “Finish design”
23. Slide 24: • Milestone “Finish design” • Assumption “Sales calls/day”
24. Slide 25: • Milestone “Finish design” • Assumption “Sales calls/day” • Task “Rent an office”
25. Slide 26: 6. Niche thyself
26. Slide 27: Ability to provide unique product or service Value to customer
27. Slide 28: Ability to provide unique product or Price service Value to customer
28. Slide 29: Stupid Ability to provide unique product or Price service Value to customer
29. Slide 30: Stupid Ability to provide unique product or Dotcom Price service Value to customer
30. Slide 31: X Stupid Ability to provide unique product or Dotcom Price service Value to customer
31. Slide 32: 7. Follow the 10/20/30 rule
32. Slide 33: 10 slides Title Marketing and sales Problem Competition Solution Team Business model Projections Underlying magic Status and timeline
33. Slide 34: 20 minutes
34. Slide 35: 30 point font This is 20 points This is 14 points This is 12 points and what you’re using now
35. Slide 36: 8. Hire infected people
36. Slide 37: • Ignore the irrelevant
37. Slide 38: • Ignore the irrelevant • Hire better than yourself
38. Slide 39: • Ignore the irrelevant • Hire better than yourself • Apply the shopping center test
39. Slide 40: 9. Lower the barriers to adoption
40. Slide 41: • Flatten the learning curve
41. Slide 42: • Flatten the learning curve • Don’t ask people to do something that you wouldn’t
42. Slide 43: • Flatten the learning curve • Don’t ask people to do something that you wouldn’t • Embrace your evangelists
43. Slide 44: 10. Seed the clouds
44. Slide 45: • Let a hundred flowers blossom
45. Slide 46: • Let a hundred flowers blossom • Enable test drives
46. Slide 47: • Let a hundred flowers blossom • Enable test drives • Find the influencers
47. Slide 48: 11. Be a mensch
48. Slide 49: • Help people who cannot help you
49. Slide 50: • Help people who cannot help you • Do the right thing, the right way
50. Slide 51: • Help people who cannot help you • Do the right thing, the right way • Pay back society
51. Slide 52: Photo by Sim Kok Chwee The Art of Emailing For copies, send an email to: guy@garage.com Stock photos from iStockphoto.com
52. Slide 53: Question and Answer