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Slideshow Transcript
- Slide 1:Making it Sticky
- Slide 2:On presenting ideas, based on the book *Made to Stick* by Chip and Dan Heath
- Slide 3:How do we make ideas stick?
- Slide 4:Keep it simple.
- Slide 5:Simplicity is not the opposite of complex
- Slide 6:1 Instead of offering the ten good reasons to do something, offer the one best reason.
- Slide 7:Be unexpected.
- Slide 8:Break Patterns.
- Slide 9: when two or more principles come together in one idea, they reinforce each other, multiplying the stickiness factor.
- Slide 10:Make it Concrete.
- Slide 11:Concrete details allow us to imagine a scene and, crucially, imagine ourselves in it.
- Slide 12:providing the right detail for the in

