Tagging In Your Web World

Slideshow Transcript

1. Slide 1: Tagging In Your Web World Thomas Vander Wal Presented to: UIE Web App Summit 2007 Monterey, California :: 23 January 2007 InfoCloud Solutions, Inc. - 2007
2. Slide 2: What Is A Tag? InfoCloud Solutions, Inc. - 2007
3. Slide 3: What’s A Tag? InfoCloud Solutions, Inc. - 2007
4. Slide 4: Wutzatag? InfoCloud Solutions, Inc. - 2007
5. Slide 5: Tagging: Definition Simple data/metadata externally applied to ❖ an object Used for sorting ❖ A hook for aggregating ❖ Provides identifier and/or description ❖ Personal markers ❖ InfoCloud Solutions, Inc. - 2007
6. Slide 6: “The beauty of tagging is that it taps into an existing cognitive process without adding much cognitive cost” Rashmi Sinha http://www.rashmisinha.com/archives/05_09/tagging-cognitive.html InfoCloud Solutions, Inc. - 2006
7. Slide 7: History of Tagging InfoCloud Solutions, Inc. - 2007
8. Slide 8: The “F” Word InfoCloud Solutions, Inc. - 2007
9. Slide 9: Folksonomy InfoCloud Solutions, Inc. - 2007
10. Slide 10: Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2007
11. Slide 11: Folksonomy:Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may meaning come from inferred understanding of the information/object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2007
12. Slide 12: Every person is an expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2007
13. Slide 13: Every Tag is Sacred InfoCloud Solutions, Inc. - 2007
14. Slide 14: Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2007
15. Slide 15: Dual Folksonomy Triad Object Identity Interest Vocabulary Culture Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2007
16. Slide 16: Finding More Objects Object 1 Identity Object 2 Metadata InfoCloud Solutions, Inc. - 2007
17. Slide 17: Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2007
18. Slide 18: Taxonomy vs. Folksonomy Business Customer Taxonomy Folksonomy Product InfoCloud Solutions, Inc. - 2007
19. Slide 19: Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2007
20. Slide 20: The Value of Tagging for Business InfoCloud Solutions, Inc. - 2007
21. Slide 21: Business Tensions Naming control People’s vocabulary Sample groups Every perspective In-house Outside service $$$ w/ value $ w/ unknown value Consistent Emergent InfoCloud Solutions, Inc. - 2007
22. Slide 22: Business Gains: Internet Improved understanding of customers ❖ Current terminology (all of it) ❖ Market segmentations ❖ Target message to language, need & taste ❖ Ability to easily follow the customer ❖ InfoCloud Solutions, Inc. - 2007
23. Slide 23: Business Gains: Intranet Improve refindability ❖ Understand context ❖ Ease sharing of resources by perspective ❖ Cost effective means of building taxonomy ❖ Allow term use in and across silos ❖ InfoCloud Solutions, Inc. - 2007
24. Slide 24: Understanding Scaling InfoCloud Solutions, Inc. - 2007
25. Slide 25: Scaling and Functionality A - Personal Use D B - Serendipity C C - Social Tagging Powerful People Tagging B D - Mature System A Times Object is Tagged InfoCloud Solutions, Inc. - 2007
26. Slide 26: So, Who Tags? InfoCloud Solutions, Inc. - 2007
27. Slide 27: About 0.85% of people on the Web tag (& growing) InfoCloud Solutions, Inc. - 2007
28. Slide 28: Why do People Tag? InfoCloud Solutions, Inc. - 2007
29. Slide 29: Reasons People Tag Their OWN use/value first ❖ ❖ Add Perspective/Context ❖ Missing metadata ❖ Emergent Vocabulary ❖ Personal descriptors ❖ Refindability ❖ Aggregation of information ❖ Task-based aggregation ❖ State Interest ❖ Sociality InfoCloud Solutions, Inc. - 2007
30. Slide 30: Spheres of Sociality Mob Collective Selective Personal InfoCloud Solutions, Inc. - 2007
31. Slide 31: Shape of Tags InfoCloud Solutions, Inc. - 2007
32. Slide 32: Where Do People Tag? InfoCloud Solutions, Inc. - 2007
33. Slide 33: Tag Venues del.icio.us, RawSugar Social Bookmarking ❖ Flickr, Dabble, LastFM Media ❖ Amazon Shopping ❖ Platial Geo-Location ❖ Socialite Mobile ❖ IBM’s Dogear, Scuttle Intranet ❖ Consumating Dating ❖ Apple Mac OSX Tiger OS (files) ❖ InfoCloud Solutions, Inc. - 2007
34. Slide 34: Tag Venues Wherever there is a digital object or marker InfoCloud Solutions, Inc. - 2007
35. Slide 35: Using Tag Services InfoCloud Solutions, Inc. - 2007
36. Slide 36: Tag Services Offer Tagging ❖ ❖ Descriptions ❖ Feeds ❖ Interface ❖ Additional offerings ❖ Groups ❖ Favorites ❖ Rating ❖ Search ❖ Save page InfoCloud Solutions, Inc. - 2007
37. Slide 37: Interaction Tags ❖ ❖ Delimited combinations ❖ Space ❖ Comma ❖ Quotes for compound words ❖ Text box per tag term ❖ Suggested tags ❖ From own tags ❖ From other’s tags ❖ Automated from object content InfoCloud Solutions, Inc. - 2007
38. Slide 38: Interaction Privacy ❖ Open to all ❖ Open to community ❖ Personal only ❖ Selective sharing ❖ By object tagged ❖ All posts ❖ Community tags ❖ Send to ❖ InfoCloud Solutions, Inc. - 2007
39. Slide 39: Art of the Pivot InfoCloud Solutions, Inc. - 2007
40. Slide 40: RawSugar Pivots InfoCloud Solutions, Inc. - 2007
41. Slide 44: Scanning InfoCloud Solutions, Inc. - 2007
42. Slide 47: InfoCloud Solutions, Inc. - 2007
43. Slide 48: Sociality InfoCloud Solutions, Inc. - 2007
44. Slide 49: Collective InfoCloud Solutions, Inc. - 2007
45. Slide 51: Selective InfoCloud Solutions, Inc. - 2007
46. Slide 55: Personal InfoCloud Solutions, Inc. - 2007
47. Slide 58: Filtering InfoCloud Solutions, Inc. - 2007
48. Slide 59: Clustering InfoCloud Solutions, Inc. - 2007
49. Slide 61: Tag Combinations InfoCloud Solutions, Inc. - 2007
50. Slide 63: TagCloud InfoCloud Solutions, Inc. - 2007
51. Slide 67: Shopping InfoCloud Solutions, Inc. - 2007
52. Slide 73: Latest Activity Reviews Listmania! Amazon Friends Tags used Products tagged
53. Slide 74: What Is Going On? InfoCloud Solutions, Inc. - 2007
54. Slide 78: Improvements InfoCloud Solutions, Inc. - 2007
55. Slide 79: Value of Tagging for Non-taggers InfoCloud Solutions, Inc. - 2007
56. Slide 80: Volatility of Tagged Object InfoCloud Solutions, Inc. - 2007
57. Slide 81: Tethering Needed When object is updated ❖ Corrected/Edited ❖ New Content ❖ Removed ❖ Similar items ❖ Archive access ❖ InfoCloud Solutions, Inc. - 2007
58. Slide 82: Granular Social Network InfoCloud Solutions, Inc. - 2007
59. Slide 83: Tag Commons InfoCloud Solutions, Inc. - 2007
60. Slide 84: URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal InfoCloud Solutions, Inc. - 2007