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After Noah: Making Sense of the Flood (of Information)
Presentation at Enterprise 2.0 2008 in Boston. This is aimed at people who have social bookmarking tools running in their organization and ways to solve for under performance and messy usage.
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Slideshow Transcript
- Slide 1: After Noah: Making Sense of the Flood (of Information) Thomas Vander Wal Presented to: Enterprise 2.0 Boston, MA, USA :: 10 June 2008
- Slide 2: 2 Common Statements
- Slide 3: Nobody is using our services
- Slide 4: OR
- Slide 5: Good Great Utterly fantastic OMG we have way too much information
- Slide 6: Encouraging Use
- Slide 7: Add or improve guidance for use
- Slide 8: Keep in mind: perceived light use can have high value
- Slide 9: Number of Tags Per Item Distribution of “x Tagged” A6473 90.0 # People Tagging 67.5 45.0 22.5 0 Median InfoCloud Solutions, Inc. 2008
- Slide 10: Focus on values derived
- Slide 11: Who is using the service?
- Slide 12: What value is gained?
- Slide 13: Personal
- Slide 14: Collective
- Slide 15: Collaborative
- Slide 16: Newbie
- Slide 17: Service Owner
- Slide 18: Quick instructional videos
- Slide 19: http://www.commoncraft.com/bookmarking-plain-english
- Slide 20: Easy tagging - similar to Amazon
- Slide 21: Tag Yes/No InfoCloud Solutions, Inc. - 2008
- Slide 22: Provide many use cases
- Slide 23: Continually highlight various success stories
- Slide 24: Move to pervasive tag tool integration
- Slide 25: Integrate with search
- Slide 26: Social search
- Slide 27: Collective search
- Slide 29: Selective social search: • Groups • Co-worker • Selected interests
- Slide 31: Personal contextual search
- Slide 32: Too much info
- Slide 33: Causes
- Slide 34: Single tags
- Slide 35: Tools too simple
- Slide 36: Lacking structure • Tags are taken as singles terms • Not using co-occurrence
- Slide 37: Lacking context • No grouping of taggers • ID does not tie to a persona or profile • Lacking relationship of tagger
- Slide 38: Facets needed
- Slide 39: Across many applications and services
- Slide 40: External incentive encouraged tagging
- Slide 41: Taggers are adding tags terms to self-stem (e.g. tag, tags, tagging)
- Slide 42: Many misspellings
- Slide 43: Tools need improved guidance & in-line help
- Slide 44: Solutions
- Slide 45: Single tags • Interface encourages diversity of tagging • Use more than one tag • Detect homogeneity
- Slide 46: Use a taxonomist who understands folksonomies
- Slide 47: Terms Around an Object Taxonomy Folksonomy - Ball (89) - Ball - Circle (63) - Sphere - Blue (23) - Blue - Orb (11) - Sphere (6) - #A6437 - Gradient (3) - ToBuy (3) - Darkblue (2) - Round (2) - … 26 more InfoCloud Solutions, Inc. 2008
- Slide 48: Part #A6473 Terms Distribution of Terms Validate A6473 taxonomy 90.0 or add to taxonomy Value in Interest Synonyms & 67.5 & watch Unique views 45.0 22.5 0 InfoCloud Solutions, Inc. 2008
- Slide 49: Tool is simple • Simplicity is good, but they need to be smarter • Surface multiple context • Surface co-occurrence of tags • Lacking individual tagging
- Slide 50: Embrace structure • Use co-occurrence of terms • Use identity and personal relationships • Tie to a taxonomy • Existing • Generic
- Slide 51: - Andy Edmonds @ http://surfmind.com/muzings/?p=107
- Slide 53: Show context • Human • Object • Related terms
- Slide 55: Facets
- Slide 56: Identify facets • Interface • Takes time - neg • More complex interface may deter taggers • Automated • People • Products & type • Geo-location • Temporal
- Slide 57: Tools Get Out of the Way
- Slide 58: Aggregate tags across tools • Tag in and across applications • Blogs, wikis, Sharepoint, etc. • Retrieve across applications and services to provide breadth and more value
- Slide 59: Remove false incentives and focus real value - such as refindability
- Slide 60: Auto-stemming • Identify synonyms • Plurals • Spelling variations (incl. mis-spelling) • International terms
- Slide 61: Improve application guidance
- Slide 62: Pulling it all together
- Slide 63: Human needs and support
- Slide 64: Support various uses
- Slide 65: Improve the tools used
- Slide 66: Thank You! InfoCloud Solutions, Inc. - 2008
- Slide 67: URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2008
