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Escapework favorited this 3 weeks ago
Making Next Happen
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Desc: This is the follow-up of our "What's next in Advertising" preso.
This one focuses on how to make this happen, i.e. how to sell this thinking through new ideas to clients.
note: There are some slide notes, not critical, but add-ons to some slides.
Slideshow Transcript
- Slide 1: How to make ‘what’s next in advertising’ happen How do you get clients to take the risk of trying something new and more actively embracing the new marketing world? How do you encourage action?
- Slide 2:Estimate the risk associated with what you are presenting. What aspect of the idea could be a stumbling block for approval?
- Slide 3:minimize this perceived risk
- Slide 4:Recognize that clients must have impact. They want us to deliver eyeballs. So, include mass channels they expect but find ways to use them differently. Imagine TV spots or print ads about the promotion, the idea, the newly created useful tool, or that drive people to the experience…
- Slide 5:Invest enough on your end to be able to show them what your brave new idea looks like, that it will work, that it is easy for the target to use, that it would a
