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Added to the group Enterprise 2.0 by etalbert
Slideshow Transcript
- Slide 1:Monday, July 28, 2008
- Slide 2: A New Social Dialog Michael Tchong Trend Analyst Monday, July 28, 2008
- Slide 3: Discriminating between trends and fads. Monday, July 28, 2008
- Slide 4: “Trends reflect fundamental changes in consumer values. Fads don’t change values, they merely skim the social surface.” Monday, July 28, 2008
- Slide 5: “Ubertrend – noun [Pronunciation: ueber-trend]: a major movement, pattern or wave emerging in the consumer lifestyle that ripples through society leaving many

