RenderRocket and Amazon Web Services

Slideshow Transcript

1. Slide 1: Render Rocket On Amazon Web Services October 23, 2007
2. Slide 2: What’s the Problem? • NO ONE has enough 3D rendering power to cover peaks (individual student to ILM/Pixar, there just isn’t enough) • 3D Animation is a blend of creative and technical feats. Most (smaller) companies focus on the creative. • As computers get faster, imaginations get bigger.
3. Slide 3: What does Render Rocket do? • Outsourced 3D Rendering (Digital Laundromat) • On-Demand render software licensing • Remote render job management through “Mission Control”
4. Slide 4: How does it Work? UPLOAD - RENDER - DOWNLOAD Render Local Rocket Render Custome “Mission Farm r Control” FTP/HTTP local “Mercury” transfer network
5. Slide 5: Who are our Customers? • FEATURE TITLES & EFFECTS: Superman Returns, Night at the Museum, The Ant Bully, Grindhouse, Die Hard 4, Spiderman 3 • BROADCAST: MTV, Vh1, NBC, CBS • DESIGN & ARCHITECTURE: Nike, Lockheed Martin, The Jerde Partnership • EDUCATIONAL: Buffalo University, Columbia University, NYU, Boston College
6. Slide 6: Website Growth
7. Slide 7: What’s our Problem? • NO ONE has enough 3D rendering power (not even us) • Our specialty is delivering rendering services, not managing large server and storage farms. • Bottom Line: Opportunities are lost because of inability to scale quickly and cost-effectively.
8. Slide 8: AWS Solution • Large scalability • Pay only for what we use • Predictable hourly cost • Reliable outsourced Infrastructure • Main Services Needed: S3 - Massive reliable storage EC2 - Scalable processing SQS - Reliable application messaging
9. Slide 9: Current AWS Integration Render Local Rocket Render Custome “Mission Farm r Control” local “Mercury” FTP/HTTP network transfer Amazon S3 Amazon EC2 Render Farm “Gemini”
10. Slide 10: AWS Integration Current - Manual RR Admin tools for instance deployment - Manual routing of user traffic to Gemini farm (EC2) - Render Rocket data center is the hub for user uploads and downloads
11. Slide 11: Future AWS Integration Automatic, Intelligent Job Routing Local Render Render Rocket Farm Custome “Mission “Mercury” r Control” FTP/HTTP transfer Amazon S3 Amazon EC2 Render Farm “Gemini”
12. Slide 12: AWS Integration Current Future - Automatic deployment of - Manual RR Admin tools instances based on capacity for instance deployment needs. - Manual routing of user - Automatic routing of user traffic to Gemini farm traffic to Gemini farm (EC2) (EC2) based on type of job - Render Rocket data - Amazon S3 becomes the file center is the hub for user transfer hub for customers. uploads and downloads
13. Slide 13: How to be Successful •A successful 3D Rendering Services needs to offer 3 key things : • Enough computing power to handle peak capacity • Smooth integration with existing workflow • Cost effective compared to buying or renting computers
14. Slide 14: Thank you.