Future of Mobile

Slideshow Transcript

1. Slide 2: Tony Fish – who am I and what makes me… me
2. Slide 3: I was born in
3. Slide 4: Amersham in March 1967
4. Slide 5: Growing up
5. Slide 6: I lived in
6. Slide 7: Watford
7. Slide 8: I liked university
8. Slide 9: so I went several times
9. Slide 10: My first degree was in
10. Slide 11: engineering, maths and computing
11. Slide 13: and I am part of the alumni
12. Slide 14: Post grad MBA
13. Slide 16: and I am part of the alumni
14. Slide 17: then another post grad in psychology
15. Slide 19: professionally
16. Slide 20: Fellow
17. Slide 21: Fellow Institution of Engineering and Technology
18. Slide 22: I am a chartered engineer CEng
19. Slide 23: I have worked for
20. Slide 25: Watford Electronics
21. Slide 31: and
22. Slide 33: who is advising
23. Slide 35: on
24. Slide 37: I also run
25. Slide 39: I read the following papers
26. Slide 40: I have read these books
27. Slide 41: I have written these books
28. Slide 42: I have one of these
29. Slide 44: And some of these
30. Slide 46: I bank with
31. Slide 48: My car is
32. Slide 50: This is my family
33. Slide 51: Ellie Millie Nicky
34. Slide 52: This is where I live
35. Slide 54: I like these
36. Slide 55: I support
37. Slide 57: I also support
38. Slide 59: I am part of these networks
39. Slide 61: I use these applications on the web
40. Slide 63: and these on the mobile
41. Slide 65: I blog here www.etribes.com/tonyfish
42. Slide 66: and here www.opengardens.net
43. Slide 67: My favourite web pages are all here
44. Slide 68: www.netvibes.com/mobileweb20
45. Slide 69: Which looks like this
46. Slide 71: so lets skip my favourite music
47. Slide 72: and my favourite films
48. Slide 73: and my favourite beer
49. Slide 74: and my favourite coffee
50. Slide 75: however these are my friends
51. Slide 76: and all this makes me, me
52. Slide 77: and this make me a
53. Slide 80: RSS Remixability Joy of use Affiliation Blogs tags Social software wikis Web 2.0 Folksonomy Podcasting Standardisation The long tail Participation Recommendation Information IM Me, identity Open API mashup metadata Audio video content AJAX Search Sync Unified messaging Services Music Games, gambling Convergence Portability Data driven Cross media services 3rd Party applications Voice Mobile content Multilingual Micro payments Mobile Web 2.0 Awareness Content SMS Usability Location Mobile Search messaging Small Screen User individuality Device pocketability I am a tag Icon/ Bling Navigation mtags Size Weight Icon, logo, ringtones Battery Voice to tag Personalisation
54. Slide 81: Why mobile
55. Slide 82: It’s yours, its personal, it’s never shared, even with..
56. Slide 83: It’s always on, until the battery runs out
57. Slide 84: It’s always with you, until you loose it
58. Slide 85: It is at the point of consumption, unless you forget it
59. Slide 86: You can use it to do useful stuff, like payment
60. Slide 87: It is at the point of creation
61. Slide 88: providing
62. Slide 89: personalisation, location, attention & metadata to die for
63. Slide 90: 3.5 Billion mobile subscribers Sept 07
64. Slide 91: Mobile telecoms 2006 total revenues $646 Billion
65. Slide 92: SMS Revenues $80 Billion ITU
66. Slide 93: mobile data content $45 Billion 2007
67. Slide 94: SMS used by 2 Billion people EOY 2006.
68. Slide 95: 588 million people access the internet by mobile
69. Slide 96: 2007 Handset sales 1.02 Billion units
70. Slide 97: and we need to chat about trends
71. Slide 99: SaaS Web As A Platform Harnessing Rich user collective experience Intelligence The Intelligent web Data is the S/W above a Web 2.0 Intel inside Single device Harnessing collective Intelligence Light wt End of the s/w Programming Release cycle models Source O’Reilly Media
72. Slide 100: mobile content Capturing Content at the I am a tag Point of my identity inspiration AJAX/ Mobile web 2.0 widgets Harnessing Collective digital Intelligence convergence Extending the web multilingual mobile Uniquely mobile access mobile search Location
73. Slide 104: Tony Fish – my digital footprint
74. Slide 105: Does not care where that I was born in
75. Slide 106: Amersham in March 1967
76. Slide 107: It ignores me growing up in
77. Slide 108: Watford
78. Slide 109: It does not care that I liked university
79. Slide 110: or that I went several times to
80. Slide 114: Or that I am professionally qualified
81. Slide 115: Fellow
82. Slide 116: Fellow
83. Slide 117: It positively disregards who I worked for
84. Slide 119: Watford Electronics
85. Slide 126: And that I run
86. Slide 128: It does not care who I advise
87. Slide 130: But it like that read the following papers
88. Slide 131: And have read these books
89. Slide 132: But will ignore what I have written
90. Slide 133: It does not want to know that I have one of these
91. Slide 135: Or any of these
92. Slide 137: Or that I bank with
93. Slide 139: the digital footprint likes to know my car is
94. Slide 141: But it glosses over my family
95. Slide 142: Ellie Millie Nicky
96. Slide 143: and where I live
97. Slide 145: But it knows I like these
98. Slide 146: It ignore the fact that I support
99. Slide 148: It wants to know that I am part of these networks
100. Slide 149: A small world
101. Slide 150: and I use these applications
102. Slide 152: That I blog here www.etribes.com/tonyfish
103. Slide 153: and here www.opengardens.net
104. Slide 154: It likes my favourite web pages
105. Slide 155: and my favourite music
106. Slide 156: and my favourite films
107. Slide 157: and my favourite beer
108. Slide 158: and my favourite coffee
109. Slide 159: And that these are my friends
110. Slide 160: All data from digital platforms - mobile, web and TV
111. Slide 161: makes
112. Slide 162: the digital me
113. Slide 167: and this is my parting thought
114. Slide 168: In the new kingdom
115. Slide 169: Loyalty is Dead
116. Slide 170: Trust is the Challenger
117. Slide 171: the Princes are Editors
118. Slide 172: the Princesses are Sense and Simplicity
119. Slide 173: Attention is Queen
120. Slide 174: Metadata is King
121. Slide 175: the implementation is more difficult
122. Slide 176: AMF Ventures provides consulting services which helps 1.0 company's currently operate within the constraints of 2.0 opportunity! but be ready to exploit the converged Our deliverables assist you in the move from separation, isolation and solitude to relationship, engagement and conversation. tony.fish@amfventures.com + 44 (0) 7808 142121