Introduction to Social Media

Slideshow Transcript

1. Slide 1: ocial Media Understanding the conversations below the surface The end of business as usual Social Media Bootcamp
2. Slide 2: What do you think when you think when you hear... Social Media?
3. Slide 3: Social What is Media
4. Slide 4: Social Media foundations? Friendster March 2002 Myspace August 2003
5. Slide 5: ed rt ta s reygo when sto a ces is her y long tim e conversati pla Tv on wer a ets ark m
6. Slide 6: As time passed for a variety of reasons the human connection faded
7. Slide 7: OK... Social what is Media
8. Slide 8: A key lesson from The Cluetrain Manifesto Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.”
9. Slide 9: Social Media is a conversation Supported by online tools
10. Slide 10: like these
11. Slide 11: The important thing in Social Media is the real people who use it and their social interactions
12. Slide 12: It’s all about the Cs Competition Creative Creation Collaboration Communication Community Creative Class Connected convergence
13. Slide 13: most company still just don’t get it They haven’t gotten on the cluetrain...
14. Slide 14: The foundations of Social Media Internal Markets Conversations External Markets
15. Slide 15: People are not just demographics anymore to connect with them you need to understand... relationships are more powerful than marketing Pownce SXSW Twitter Facebook Friends Imeem Art & Design Corporate Last.FM Blogs Marketing
16. Slide 17: Instead of slick images of what they’d like people to think they are... to open so companies People want see them can really people
17. Slide 18: Don’t Why they
18. Slide 19: hang Because they on to the one thing they think they can’t live without
19. Slide 20: Control
20. Slide 21: They only think they are in control. - Cluetrain Manifesto
21. Slide 23: Conversation will happen without you initiating them
22. Slide 24: Once companies realize this they’ll be much better off
23. Slide 25: The rules of Social Media Participation Connections Conversation Community Listen to your market place
24. Slide 26: It’s not just a new messaging channel... Social Media and PR are cousins but they aren’t the same thing
25. Slide 27: What we learned from The Cluetrain Manifesto