Crucial Conversations In Social Media

Slideshow Transcript

1. Slide 1: Crucial Conversations In Social Media The truth you should know about the art of conversation today Kelsey Ruger // Pop Labs Got Social Media 2008
2. Slide 2: I know you're out there. I can feel you now. I know that you're afraid... you're afraid of us. You're afraid of change. I don't know the future. I didn't come here to tell you how this is going to end. I came here to tell you how it's going to begin. I'm going to hang up this phone, and then I'm going to show these people what you don't want them to see. I'm going to show them a world without you. A world without rules and controls, without borders or boundaries. A world where anything is possible. Where we go from there is a choice I leave to you Neo - The Matrix
3. Slide 3: How Does The Matrix fit with Social Media?
4. Slide 4: The Matrix offers an excellent allegory for our highly COMMERCIALIZED, MEDIA DRIVEN society. Industrialization Standardization Depersonalization Today’s business world isn’t that different than the world of STRUCTURE and CONTROL created by the machines in the Matrix.
5. Slide 5: Social Media offers a great OPPORTUNITY for businesses to reconnect with people. if they realize that business today is not necessarily REPRESENTATIVE of REAL WORLD desires.
6. Slide 6: Markets are conversations. The Cluetrain Manifesto
7. Slide 7: e oes th What d on on versati word c rea lly mea n? Markets are conversations. The Cluetrain Manifesto e ’tw a ren ving W hy a t h ns? Wha od a tio t ar go rsa e th nve bas e co con ics of vers atio How n? can w impro e ve ev eryda conve y rsatio n?
8. Slide 8: Your company can have Engaging Conversations with employees and clients
9. Slide 9: you must understand the FOUR ways communicating with MARKETS has CHANGED
10. Slide 10: MARKET IDEA No 1 Technology has given us power. The time of the the passive masses has passed.
11. Slide 11: MARKET IDEA No 2 We live in an attention economy. Lots of people are talking but not everyone is actively listening.
12. Slide 12: MARKET IDEA No 3 New ways of communicating inside and outside organizations don’t exactly mesh with the ‘corporate norm’
13. Slide 13: MARKET IDEA No 4 We don’t want to be ‘talked at’ but rather ‘talked to’
14. Slide 14: Why Conversation and Social Media?
15. Slide 15: Conversation is a FUNDAMENTAL part of being HUMAN. For centuries COMMERCE was largely based on conversation and the INTERACTION BETWEEN PEOPLE.
16. Slide 16: ‘‘ ‘‘ The human condition changes, yet never changes. The fears, hopes and desires of a Babylonian 5,000 years ago probably closely matches our own fears, hopes and desires.
17. Slide 17: Because companies have not evolved... commerce has been effectively divorced from people the on whom it depends
18. Slide 18: Social media tools don’t make the CONVERSATION they support it. By understanding how social media support the HUMAN DESIRE for CONVERSATION businesses can open up vibrant INTERACTIONS with INDIVIDUALS and COMMUNITIES.
19. Slide 19: The Matrix was about the struggle between man and machine but it parallels some of the struggles that are emerging between many businesses and consumers.
20. Slide 20: What is a Conversation?
21. Slide 21: What is a Crucial Conversation?
22. Slide 22: When a crucial conversation occurs you have THREE choices ...
23. Slide 23: avoid the conversation, and suffer the consequences.
24. Slide 24: handle the conversation poorly and suffer the consequences
25. Slide 25: discover how to communicate best when it matters most.
26. Slide 26: Why are Crucial Conversations so important?
27. Slide 27: We benefit from more ACCURATE and RELEVANT information Make BETTER CHOICES, and are more WILLING TO ACT on whatever decision they all make.
28. Slide 28: The nature of conversation and verbal exchange is surprisingly ENDURING even across culture and time...
29. Slide 30: So are there real RIGHTS and WRONGS in conversation? Cicero thought so...
30. Slide 31: Cicero wrote the essay “On Duties” in 44BC. In it he set forth the following rules, which all could still apply today and even to the latest form of blogging “conversations”... 1. Speak clearly 2. Speak easily, but not too much, give others their turn 3. Do not interrupt 4. Be courteous 5. Deal seriously with serious matters, gracefully with lighter ones 6. Never criticize people behind their backs 7. Stick to subjects of general interests 8. Do not talk about yourself 9. Never lose your temper
31. Slide 32: Why Do We Suck At Crucial Conversations?
32. Slide 33: Do you work in a Command and Control Environment? Conversations are where INTELLECTUAL CAPITAL gets generated, but conversations flourish only in an atmosphere of FREE and OPEN exchange.
33. Slide 34: Does n