Social Media: Getting the Word Out in the New Information Age

Slideshow Transcript

1. Slide 1: Social Media: Getting the Word Out in the New Information Age Panelists: David Neff, American Cancer Society Heidi Adams, Planetcancer.org Connie Reece, Every Dot Connects Moderator: Tim Wilson, Bulldog Solutions
2. Slide 2: What is social media? Why should I care? How do I get started?
3. Slide 3: Social (+) Media = <Nothing New> + The Internet (2.0) Image credits: www.flickr.com/photos/briansolis/ and www.flickr.com/photos/jurvetson/
4. Slide 4: The Conversation The Art of Listening, Learning, and Sharing
5. Slide 6: Web 2.0 on Planet Cancer Heidi Adams Founder / Executive Director
6. Slide 7: The Who and the Why Audience − Young adults in their 20s and 30s who have or have had cancer Goal − CONNECTION: Create a community of peer support, a voice, and a distinct group identity for young adults with cancer
7. Slide 8: How? (And how MUCH?)  Option 1 − Totally custom social networking solution − $35,000- $50,000  Option 2 − Beta test custom solution adapted from another market − Free--for now.  Option 3 − Ning − ≈$50/month + cost of some basic initial customization
8. Slide 9: www.ning.com
9. Slide 10: Why we chose Ning  Off-the-shelf, customizable platform with lots of features and ready support  Cheap  Potential networking among hundreds of thousands of other Ning communities  Did we mention cheap?  Familiar interface á la MySpace  Constantly updating and improving based on user feedback  Aaaaaand……cheap. :-)
10. Slide 11: For the extra $50/month…  Remove Ning promotion links  Remove ads  Use your own domain name without “Ning” (ex: myplanet.planetcancer.org)  Buy more storage and bandwidth
11. Slide 12: My Planet - main page
12. Slide 13: Some cool features….
13. Slide 14: Personal pages
14. Slide 15: Groups
15. Slide 16: Forum
16. Slide 17: Other cool features  Real-time activity stream (member/site)  Viral widgets / network badge  Facebook integration
17. Slide 18: Upsides  Support on demand, 24/7  Ability for young adult user to define their own experience through groups and multiple methods of communication  Everyone gets to tell their own story in their own way  Faster, more effective promotion of PC activities, opportunities
18. Slide 19: Downsides  Registration is with Ning username only  Template limitations  Ended up with two separate and not-so- equal sites
19. Slide 20: Challenges of My Planet  Staying ahead of the dynamic evolution of boundaries  Great communication among members not always a plus for organization  Maintaining strong organizational presence  Privacy concerns  Keeping up with “housekeeping”
20. Slide 21: My Planet by the numbers  2,111 registered users and growing! (90 last week)  Average time on site - 9:12  Almost 20,000 visits / month  1,307 forum topics  2,027 blog posts  141 groups
21. Slide 22: Impact on Planet Cancer community  Interaction has exploded  Much stronger bonds developed among members  Increased participation in face-to-face programs  Faster, deeper promotion of PC activities, opportunities, fundraising
22. Slide 23: At the end of the day… “After seeing the \"$10.00-Donate!\" button on this website every time I use it, I decided to donate! After all, I am enjoying this new social network SO much! It is exactly what I wanted when I was first diagnosed three years ago. It didn't exist then, so I had to search for other ways of meeting young adults with cancer. Basically, this website is worth more than a co-pay, more than my deductible, and more than my doctor's fees. Thank you all for being here and finally providing the support I've been needing.” Blog posting prompted 3 more member donations within a day.
23. Slide 25: Social Media for Social Good presented by David J. Neff
24. Slide 26: Social Media needs to be defined as a group think mentality around your message. People are going to talk about your message. Deal with it. Encourage it.
25. Slide 33: http://www.youtube.com/watch?v=7DdkLMGtQnM
26. Slide 34: By the year 2005, Americans will spend more time on the Internet than watching network television and videocassette rentals will have been replaced by easily available video-on-demand services.” - Nicholas Negroponte (1995, The Future of News)
27. Slide 35: “Nothing you have ever experienced will prepare you for the unlimited carnage you are about to witness” - Dan Akroyd to Eddie Murphy in “Trading Places”
28. Slide 42: SharingHope.TV - Features  Upload video, photos, audio and artwork  Twice the space of YouTube for your videos  Users can leave comments to each other and rate videos  Simple Help videos explain how to create and upload video  National launch partner with relayforlife.org  Ability to post videos on Facebook, MySpace, Typepad, Blogger, The LINK and Societyconnect.org
29. Slide 43: SharingHope.TV - Benefits  Helps our constituents share their story (no bus needed)  Helps move the mission by sharing stories from real people  Helps showcase our events and how they work  Every video has the option to donate (Fundraising)  Shows that non-profits can do bleeding edge technical work  Showcases the power of Futuring and Innovation grants
30. Slide 46: X Factor Influential Metrics Top (CEO) Aggregate view Marketing # of leads generated Communications # of conversations (neg and pos) Finance cost/convo or revenue/convo Tech Geeks implementation, security, integration Operations efficiency Admin/HR retention Sales/Bus Dev revenue / growth
31. Slide 48: What Can you take home about Cost Effective Social Media?
32. Slide 50: Google Analytics, Summize.com, Compete.com, Tweetscan.com, Google Blog Alerts Beta, Facebook Searches, Viewzi.com,
33. Slide 52:  Thanks to Flickr users tonton and circleK for the use of their photos under CC license  Thanks to Waggener Edstrom for graphic of old media  Thanks to Greenlights for having me
34. Slide 53: delicious.com/crossroadsconf