CNET Networks White Paper On Understanding Infuence

Slideshow Transcript

1. Slide 1: WHITE PAPER WHITE PAPER Understanding Influence, and Making It Work For You: A CNET Networks Study IN T R ODUCT ION In today’s highly fragmented media landscape, word of mouth has become a very important tool for marketers. Traditional marketing methods simply don’t reach their target audiences with the same effectiveness as they did just a decade ago. On the other hand, the recent surge in social networking has drawn attention to “buzz” or “viral” marketing. There are ma