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    • This is 33 million more that the US. In the past eight years internet usage has grown over 1000% in China in the US it’s grown over a 130%. India, Turkey, Indonesia each grew over 1000%. Pakistan grew over %12,000. Out of 6.5 billion people on this earth, 1.5 billion use the internet. 15% of them in the US.
    • This is 33 million more that the US. In the past eight years internet usage has grown over 1000% in China in the US it’s grown over a 130%. India, Turkey, Indonesia each grew over 1000%. Pakistan grew over %12,000. Out of 6.5 billion people on this earth, 1.5 billion use the internet. 15% of them in the US.
    • This is 33 million more that the US. In the past eight years internet usage has grown over 1000% in China in the US it’s grown over a 130%. India, Turkey, Indonesia each grew over 1000%. Pakistan grew over %12,000. Out of 6.5 billion people on this earth, 1.5 billion use the internet. 15% of them in the US.
    • This is 33 million more that the US. In the past eight years internet usage has grown over 1000% in China in the US it’s grown over a 130%. India, Turkey, Indonesia each grew over 1000%. Pakistan grew over %12,000. Out of 6.5 billion people on this earth, 1.5 billion use the internet. 15% of them in the US.
    • This is 33 million more that the US. In the past eight years internet usage has grown over 1000% in China in the US it’s grown over a 130%. India, Turkey, Indonesia each grew over 1000%. Pakistan grew over %12,000. Out of 6.5 billion people on this earth, 1.5 billion use the internet. 15% of them in the US.
    • This is 33 million more that the US. In the past eight years internet usage has grown over 1000% in China in the US it’s grown over a 130%.
    • This is 33 million more that the US. In the past eight years internet usage has grown over 1000% in China in the US it’s grown over a 130%.
    • This is 33 million more that the US. In the past eight years internet usage has grown over 1000% in China in the US it’s grown over a 130%.
    • While sites using other, non-Microsoft technologies had a viewing experience that lasted an average of 3 minutes per user, on the NBCOlympics.com site, the average viewing time was over 27 minutes per user
    • NBCOLYMPICS.COM ROLLS:NBCOlympics.com followed up its record day on 8/8/08 with another enormous day of traffic. On Saturday (traditionally the lowest trafficked day of the week), the site garnered 62.7 million page views an increase of 475 percent from the opening day of competition of the Athens Games in 2006 (10.9 million).Through two days NBCOlympics.com has totaled 132.6 million page views compared to 17.9 million page views for the first two days of the Athens Games an increase of 641 percent. NBCOlympics.com registered 3.1 million video streams yesterday. By comparison, in Athens, the first day of competition received 115,014 video streams. 4.83 million unique users logged onto NBCOlympics.com yesterday an increase from the 4.21 million for 8/8/08 and nearly six times the unique users from the first day of competition in Athens (816,609 million). NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.
    • NBCOLYMPICS.COM ROLLS:NBCOlympics.com followed up its record day on 8/8/08 with another enormous day of traffic. On Saturday (traditionally the lowest trafficked day of the week), the site garnered 62.7 million page views an increase of 475 percent from the opening day of competition of the Athens Games in 2006 (10.9 million).Through two days NBCOlympics.com has totaled 132.6 million page views compared to 17.9 million page views for the first two days of the Athens Games an increase of 641 percent. NBCOlympics.com registered 3.1 million video streams yesterday. By comparison, in Athens, the first day of competition received 115,014 video streams. 4.83 million unique users logged onto NBCOlympics.com yesterday an increase from the 4.21 million for 8/8/08 and nearly six times the unique users from the first day of competition in Athens (816,609 million). NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.
    • NBCOLYMPICS.COM ROLLS:NBCOlympics.com followed up its record day on 8/8/08 with another enormous day of traffic. On Saturday (traditionally the lowest trafficked day of the week), the site garnered 62.7 million page views an increase of 475 percent from the opening day of competition of the Athens Games in 2006 (10.9 million).Through two days NBCOlympics.com has totaled 132.6 million page views compared to 17.9 million page views for the first two days of the Athens Games an increase of 641 percent. NBCOlympics.com registered 3.1 million video streams yesterday. By comparison, in Athens, the first day of competition received 115,014 video streams. 4.83 million unique users logged onto NBCOlympics.com yesterday an increase from the 4.21 million for 8/8/08 and nearly six times the unique users from the first day of competition in Athens (816,609 million). NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.
    • NBCOLYMPICS.COM ROLLS:NBCOlympics.com followed up its record day on 8/8/08 with another enormous day of traffic. On Saturday (traditionally the lowest trafficked day of the week), the site garnered 62.7 million page views an increase of 475 percent from the opening day of competition of the Athens Games in 2006 (10.9 million).Through two days NBCOlympics.com has totaled 132.6 million page views compared to 17.9 million page views for the first two days of the Athens Games an increase of 641 percent. NBCOlympics.com registered 3.1 million video streams yesterday. By comparison, in Athens, the first day of competition received 115,014 video streams. 4.83 million unique users logged onto NBCOlympics.com yesterday an increase from the 4.21 million for 8/8/08 and nearly six times the unique users from the first day of competition in Athens (816,609 million). NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.
    • NBCOLYMPICS.COM ROLLS:NBCOlympics.com followed up its record day on 8/8/08 with another enormous day of traffic. On Saturday (traditionally the lowest trafficked day of the week), the site garnered 62.7 million page views an increase of 475 percent from the opening day of competition of the Athens Games in 2006 (10.9 million).Through two days NBCOlympics.com has totaled 132.6 million page views compared to 17.9 million page views for the first two days of the Athens Games an increase of 641 percent. NBCOlympics.com registered 3.1 million video streams yesterday. By comparison, in Athens, the first day of competition received 115,014 video streams. 4.83 million unique users logged onto NBCOlympics.com yesterday an increase from the 4.21 million for 8/8/08 and nearly six times the unique users from the first day of competition in Athens (816,609 million). NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.
    • NBCOLYMPICS.COM ROLLS:NBCOlympics.com followed up its record day on 8/8/08 with another enormous day of traffic. On Saturday (traditionally the lowest trafficked day of the week), the site garnered 62.7 million page views an increase of 475 percent from the opening day of competition of the Athens Games in 2006 (10.9 million).Through two days NBCOlympics.com has totaled 132.6 million page views compared to 17.9 million page views for the first two days of the Athens Games an increase of 641 percent. NBCOlympics.com registered 3.1 million video streams yesterday. By comparison, in Athens, the first day of competition received 115,014 video streams. 4.83 million unique users logged onto NBCOlympics.com yesterday an increase from the 4.21 million for 8/8/08 and nearly six times the unique users from the first day of competition in Athens (816,609 million). NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.
    • We want to talk
    • We want to share.
    • We want to create

    A short journey: the past, present and future of media by Chris Bernard, Microsoft and David Wolf, Cynergy

    from summit08, 1 month ago Add as contact

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    Desc: Join Chris and David for a journey into the past, present and future of media. Starting with the (recent) past and one of the biggest milestones in digital media. The streaming of over 3200 hours of live and on demand content of the 2008 Olympics in the US via NBC. We’ll then take a look in the present and see how advances in digital imaging are going to have a profound influence on the social and community-driven experiences that are driving current revolutions on the Web. Finally, we’ll look at the convergence of technology through “ben': A prototype for Democracy in the 21st Century" that demonstrates what the future of media could look like when social-networking platforms, services and media converge.

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    Slideshow Transcript

    1. Slide 1: A short journey: the past, present and future of media Chris Bernard, Microsoft David Wolf, Cynergy
    2. Slide 2: Th e g ood old da ys .
    3. Slide 8: 106 m illion pe ople …
    4. Slide 9: 106 m illion pe ople … …wa tc h e d th e la s t e p is o de o f Ma s h in 1 9 83
    5. Slide 10: 98 m illion pe ople …
    6. Slide 11: 98 m illion pe ople … …wa tc h e d th e S u pe r B owl la s t F e b rua ry
    7. Slide 14: 114 m illion pe ople …
    8. Slide 15: 114 m illion pe ople … …wa tc h e d th e Olym pic s on TV in US
    9. Slide 16: “Th e future is a lre a dy h e re —it’s jus t une ve nly dis trib ute d.” Willia m G ib s on
    10. Slide 18: 253 m illion pe ople …
    11. Slide 19: 253 m illion pe ople … …us e th e in te rne t in C h ina
    12. Slide 20: We ne e d ide a s th a t s c a le
    13. Slide 26: 17 da ys …
    14. Slide 27: 1.3 b illion pa g e vie ws
    15. Slide 28: 50+ m illion uniq ue vis itors
    16. Slide 29: 70 m illion uniq ue vis itors
    17. Slide 30: 10 m illion h ours of vide o wa tc h e d
    18. Slide 31: 35 m illion m ob ile pa g e vie ws
    19. Slide 32: 50,000 + c lips vie we d e ve ry da y
    20. Slide 35: Toda y
    21. Slide 36: Th re e tre nds
    22. Slide 37: Te c h nolog y
    23. Slide 39: B us ine s s
    24. Slide 41: Y ou!
    25. Slide 44: We a re on a c ollis ion c ours e
    26. Slide 45: R is k ne e ds frie nds
    27. Slide 49: C ollis io n s a re th e n e w black
    28. Slide 50: In m e dia
    29. Slide 51: In m a rke ting
    30. Slide 52: In c onve rs a tions
    31. Slide 53: Our culture
    32. Slide 54: We ’re just g e tting s ta rte d
    33. Slide 58: Tomorrow
    34. Slide 59: Da ve Wolf
    35. Slide 61: be n