Clued In

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<div>
                  <span class="slideshow-title" style="font-size:14px;">Clued In</span><br />
                  From: <a href="http://www.slideshare.net/stefanc7" class="slideshow-author">stefanc7</a>,
                  <span class="ago">4 months ago</span><br /><br />
                  <div class="slideshow-embed"><div style="width:425px;text-align:left" id="__ss_564048"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/stefanc7/clued-in-presentation?type=powerpoint" title="Clued In">Clued In</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=cluedin-1219347433706751-8&stripped_title=clued-in-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=cluedin-1219347433706751-8&stripped_title=clued-in-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/stefanc7/clued-in-presentation?type=powerpoint" title="View Clued In on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own.</div></div></div><br /><br />
                  <div class="slideshow-description">book summary clued in</div><br /><br />
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Slide 1: Book summary Clued In How To Keep Customers Coming Back Again and Again Lewis P. Carbone
Slide 2: Brand Value How i feel about the company Customer Value How i feel in the experience Figure 3.1 Value relationships
Slide 3: Rejection Acceptance Preference (negative differentation) (NO Differentation) (Positive Differentation) - Commodity Zone + Figure 4.1 Experience Preference Model (TM).
Slide 4:Humanic Clues Mechanic Clues Conscious Conscious Unconscious Unconscious Sensory Sensory What i need or desire What i expect Wh

Clued In

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