Profile 2.0

Slideshow Transcript

1. Slide 1: Profile “The profile is king” Profile 2.0 “for the Enterprise”
2. Slide 2: Agenda Introduction Journey to Profile 2.0 Profile 2.0 Enterprise
3. Slide 3: Introduction
4. Slide 4: Lotus Technical New Sales Challenge Commitment Web 2.0
5. Slide 5: Lotus Technical New Sales Challenge Commitment Influence Knowledge Peopl e Reputation @Cattail Marketing Web 2.0 Influence
6. Slide 6: Journey to Profile 2.0
7. Slide 7: Web 2.0 Web 2.0 Definitions Guru “Web 2.0 is the business revolution in Me the computer industry caused by the move to the Internet as a Interaction platform, and an Technology Styles Anyone attempt to understand the rules for success Change on that new platform.” “Socially Tim O’Reilly Solutions Constructed Media and Communication” Participation
8. Slide 8: Education Media and Education
9. Slide 9: Media Industry Business Models Four Business Models 2006—2010 User/ Walled Communities New Platform Aggregation Community (Current TV) (Revver, Heavy & SL) Contribution Model integrates user- and Model relies on user-generated community-content within a content and open distribution “walled” access environment platforms; most disruptive for media industry Content Source Traditional Media Content Hyper-syndication (SKY TV) (Fox) Model relies on professional, Model with secure, professional branded content within a “walled” content available online and on access environment; incumbents Produced by have legacy position standard devices Professionals Distribution and Proprietary Device Platforms Open Source: IBM Institute for Business Value (IBV)
10. Slide 10: University as a Hollywood Study Four Business Models 2006—2010 User/ Walled Communities New Platform Aggregation Community (Distance Learning) (Not happening???) Contribution Model integrates user- and Model relies on user-generated community-content within a content and open distribution “walled” access environment platforms. Content Source Traditional Media Content Hyper-syndication (Lecture theatre) (Podcasts – research papers, via website) Model relies on professional, branded content within a “walled” access environment; incumbents Model with secure, professional Produced by have legacy position content available online and on Professionals standard devices Distribution and Proprietary Device Platforms Open Source: IBM Institute for Business Value (IBV) Modified by Chris Sparshott f or University Sector.
11. Slide 11: Revver
12. Slide 12: Revver’s Business Model http://www.revver.com/video/761008/neutral-buoyancy-and-the-duck/
13. Slide 13: University as a Hollywood studio Advertiser University / Content Learning Publish Aggregator Publish Student Internet
14. Slide 14: Web 2.0 Solution Think about other industries and their business models
15. Slide 15: What is the lowest common denominator of Web 2.0?
16. Slide 16: Profile 2.0: Digital Me
17. Slide 17: Digital Me
18. Slide 18: 50 Services
19. Slide 19: Profile Profile Profile Profile Profile Profile Profile Profile Profile Profile Profile Profile Profile Profile Profile 50 Profiles Profile Profile ofile Profile Profile Profile Pro Profile Profile Profile rofile Profile Profile Profile
20. Slide 20: Lots of data
21. Slide 21: 100s of Relationships
22. Slide 22: One me Profile One profile
23. Slide 23: Profile 2.0: High Level Basic profile Activity Participation Relationships Data
24. Slide 24: The “Basic” profile is an aggregation Reward of your current profiles participation card Federal / Government databases e.g. convictions, Social taxes networking Employment history and profile Basic aggregation salary information Profile Genetics e.g. Genome project Financial institution data stores e.g.credit rating
25. Slide 25: Current Activity What am I doing right now? Where am I? Who am I with? Activity (timeline and physicality)
26. Slide 26: Measurable Participation blogs, wikis, comments, feedback, ratings, downloads, favorites, page visits, tags, video blogs, articles Interactions Whom?, about?, method – email, im, twitter, content shared, telephone, vm response Individual Participation (History)
27. Slide 27: Relationships Whom do I connect with? How strong are those connections? Contacts / Friends Friends of friends Shared interests Relationships
28. Slide 28: Data The physical / digital participation component. Wiki, blog, comment, Financial transactions, HR information, email, document, I have rights on things I create I have rights on things created explicitly about me My Data
29. Slide 29: 1. Basic Profile 5. Data 2. Activity Profile 2.0 4. Relationships 3. Participation Profile 2.0
30. Slide 30: Profile 2.0: Part Solutions
31. Slide 31: Basic Profile Aggregation Basic Profile Aggregation: Social Networking
32. Slide 32: Basic Profile Aggregation: Social Networking
33. Slide 33: 1. 2. One One Activity 3. One Many Many Current Activity Activity: What am I doing? What am I doing right now? Where am I? Who am I with?
34. Slide 34: 1. 2. One One 3. One Many Many Current Activity Activity: What am I doing? What am I doing right now? Where am I? Who am I with?
35. Slide 35: Activity: Who? What? When? Where? Plazes lets “friends” (who) update each other about what they are doing when and where, resulting in a Twitter-like activity stream but with integrated geo-tagging. Users can then subscribe to any of their friends’ activity streams or to groups of friends, as well as to specific locations known as “Plazes”. http://blogs.zdnet.com/social/?p=531
36. Slide 36: Participation
37. Slide 38: Universal Pieter Knook, Internet Services Address Director for Vodafone Group, Book said: “Vodafone understands Relationships of any customer’s that the core personal and business network is the set of contacts they hold and on their mobile phone.” Aggregation of Contacts
38. Slide 39: Universal Pieter Knook, Internet Services Address Director for Vodafone Group, Book said: “Vodafone understands that the core of any customer’s personal and business network is the set of contacts they hold and on their mobile phone.” Aggregation of Contacts
39. Slide 40: Atlas for Lotus Connections
40. Slide 41: Data
41. Slide 43: Profile 2.0: Open Standards Open Social OpenID Data Portability
42. Slide 44: Too many platforms! OpenSocial
43. Slide 45: Write once… Single Platform Deploy everywhere Cooooool! Write Once: OpenSocial
44. Slide 46: 1 2 3 4 OpenID: Too many passwords:
45. Slide 47: Distributed file system Control Privacy Relationships Basic Profile Social Networking only Connect Control Share Remix
46. Slide 48: Profile 2.0: Enterprise
47. Slide 49: Gartner predicted that early adopters will forgo capital expenditures, and instead purchase 40% of IT infrastructure as a service by 2011 http://www.gartner.com/it/page.jsp?id=593207 Why is profile 2.0 important
48. Slide 50: Public: Enterprise customers, business partner, recommenders Wall Knowledge Saas Knowledge blog spreadsheets spreadsheets experience wiki experience teamrooms skills teamrooms skills Social pub/sub wiki me documents network me documents applications crm share info IM applications crm share info IM messaging email intranet web messgaing email intranet web content notice-board projects content notice-board projects tagging CV telephone VoIP UC tagging CV telephone VoIP UC videos blogs webinar podcast videos blogs webinar podcast images SL animation learning images animation SL blog communities expert community learning communities expert share immersion mobiles API community share immersion mobiles API Communication Divide
49. Slide 51: Public: Enterprise customers, business partner, recommenders Wall Knowledge Saas Knowledge blog spreadsheets spreadsheets experience wiki experience teamrooms skills teamrooms skills Social Web pub/sub wiki me documents network Web me documents applications crm share info IM 2.0 messaging email intranet web 2.0 applications crm share info IM messgaing email intranet web Profile content notice-board projects Profile content notice-board projects tagging CV telephone VoIP UC tagging CV telephone VoIP UC videos blogs webinar podcast videos blogs webinar podcast images SL animation learning images animation SL blog communities expert community learning communities expert share immersion mobiles API community share immersion mobiles API Communication Divide
50. Slide 52: Public: Enterprise customers, business partner, recommenders Wall Knowledge Saas Knowledge blog spreadsheets spreadsheets experience wiki experience teamrooms skills teamrooms skills Social Web pub/sub wiki me documents Web network me documents How do we Trust? 2.0 applications crm share info IM 2.0 messaging email intranet web applications crm share info IM messgaing email intranet web Profile content notice-board projects Profile content notice-board projects tagging CV telephone VoIP UC tagging CV telephone VoIP UC videos blogs webinar podcast videos blogs webinar podcast images SL animation learning images animation SL blog communities expert community learning communities expert share immersion mobiles API community share immersion mobiles API Communication Divide
51. Slide 53: Trusted Identity Profile Access Access Life Authentication Backtrack Data Credit Card Access Health School Graduate Work age = 0 age = 5 age = 18 Tax Education: Observed Customer Need
52. Slide 54: Basic Profile Activity Participation Relationships My Data Reputation Trusted Sources Internet MoE Services (School) Social Security Bank MoH (Health) Authority IRD To Source Number (Tax) Access Employer Profile (CS007) Profile Employer 2.0 (IBM) Telco Telco (Vodafone) $$$ Others Utilities A possible solution
53. Slide 55: Enterprise 2.0 Web 2.0 Profile Access your profile Web 2.0 Solution information Deliver Hyper personalisation
54. Slide 56: Profile 2.0 is the common denominator for Web 2.0. It will enable Enterprise organisations to deliver products and services based on a holistic view of their clients and employees anytime and anywhere
55. Slide 57: Summary Introduction Journey to Profile 2.0 Profile 2.0 Enterprise
56. Slide 58: Thank you Think
57. Slide 59: What do you think? Contact me sparkbouy@gmail.com Blog http://kiwilight.blogspot.com