TranZfinity Preview A

Slideshow Transcript

1. Slide 2: The trial went beautifully - what's not to like about 98% positive customer satisfaction? But, the reality is that moving from pilot to production deployment is stalled - because the mobile operators, handset suppliers, and banks can't agree among themselves how to bring NFC mobile payments to market. Mierlo works for a major retailer who's itching to deploy NFC - but can't. - PaymentsNews October 2008
2. Slide 3: Getting to Success TranZfinity is here to break down the barriers, add value and unite all the key players
3. Slide 4: Barriers to NFC Success Technology in search of a problem • Adoption By 2007 – No consumer incentive In 2004 Stated 230m – No consumer inherent In 2006 Stated 37m In 2007 Actual 25m drive Drastically slower adoption than expected – Complex There are two important factors that will determine the speed of market traction in the next couple of years: the • Acceptance availability of NFC phones; and the speed of installation of NFC readers by merchants. The NFC ecosystem needs to – No foreseen benefit over deliver: it needs to ensure that the ever growing number of trials around the globe is translated into full service contactless offerings. – No more money No consumer-friendly and broadly interoperable platform for consumer • Revenue / Cost Model applications has been available – Missing business case --- Gerhard Romen@Nokia, Vice Chair@NFC Forum
4. Slide 5: Crossing the Chasm How are we going to get from Pilots to Roll outs? CHASM 1 Availability CHASM 2 Consumer & Merchant Adoption & Acceptance
5. Slide 6: Fixing the problem – Step 1 • Step 1 – Address availability with technology – Good start: Bridge NFC + Contactless • Benefits the issuer and merchant • Not enough for the consumer – Add USB, secure storage, and secure access • Now we are getting somewhere – Looks it an access point too! • Low cost USB attachable reader – Low cost, easy to use, easy to integrate – SOLD AT RETAIL!
6. Slide 7: Fixing the Problem – Step 2 • Step 2 – Address adoption/acceptance with a complete, unique business model – Something for everyone (share the cost)
7. Slide 8: Fixing the Problem – Step 3 • Step 3 – Deliver the Trusted Service Manager Platform as a Service – Authentication and trust management – Communications delivery and management – Applications delivery and management – Digital assets delivery and management
8. Slide 9: Secure-Me & Secure-AP tm tm • Consumer Technology = Secure-ME tm – Option 1 - @MAXX NFC from SCM • Flash drive, contactless, NFC, USB – Option 2 – Mobile Attach @MAXX NFC • Same as at max new form factor for attaching to mobile – Option 3 – Solution on a Chip • Solution on a chip for direction integration to mobile and other devices Contactless: NFC, RFID • Merchant Technology = Secure-AP tm Secure Element – @ MAXX NFC attach to POS (SmartMX) • Service Platform = Secure-Z Secure Memory • Business Model = Formula-Z Universal USB / Bluetooth
9. Slide 10: Secure-ME @MAXX NFC @MAXX Family Prime NFC Internal Flash Memory 128MB – 2GB 128MB – 2GB Card Reader Support • microSD Card • SIM Card (ID000) Smart Card Support • ISO14443 Contactless • ISO7816 Contact NFC Support ADD ON FEATURES USB Hub (Internal) + Female USB Port Secure-Z Support
10. Slide 11: Secure –Z Trust Authentication • Enforce security passwords and • Loyalty / Gift / close loop funds tracking policies • Comply with government security • Portable applications from drive leaving ZERO footprint regulations • Portable ID between computers and devices • Mitigate endpoint security threats, such as unauthorized access and data leakage • Guard against unauthorized area, door, etc. access • Open doors to car, office, parking, hotel, home, etc. • Protect data at rest, in transit, and sharing • Secure passwords and web browsing • Encrypted backup
11. Slide 12: Next Steps 1. Get more detail on how you can go from Pilot to Rollout: Steve McRae, SVP +1-415-508-4067 Steve.McRae@TranZfinity.com Skype: s.mcrae 2. Implement, integrate, and enjoy NFC Success!