ReFraming Food, Changing th Story for Justice

Slideshow Transcript

1. Slide 1: ReFraming Food: Changing the Story for Justice Growing Food & Justice for All Milwaukee, WI September 19, 2008
2. Slide 3: Power Over Physical/Psychological Narrative /Mythological
3. Slide 4: Narrative Power Analysis  Examining Dominant Stories in US Culture  Power shapes Point of View of the story  Stories can Normalize Power/Universalize Experience Changing Stories: not what people don’t know, but what they do know =FILTERS
4. Slide 5: Welfare Queen GILLIAM ALTERED THE RACE OF THE WOMAN PORTRAYED IN A WELFARE REFORM TV STORY TO TEST VIEWERS' PERCEPTIONS OF GENDER AND RACE.
5. Slide 6: “Loots” “Finds”
6. Slide 13: Elements of Story/Story-Based Strategy  Frames the Conflict Draws our attention to particular details of the story and avoids others outside the frame  Amplifies the Voices of Characters Stories speak to us through relevant Spokespeople Hero/Victim/Villian  Show Don’t Tell -- Engage Values Stress stories, images, 5 senses, values (over data)  Foreshadowing --Shows the Future/Offers Vision People will only go someplace that they have first been to in their minds Challenges underlying assumptions
7. Slide 16: Illegal Aliens
8. Slide 17: Changing the Story…
9. Slide 18: Many campaigns are a Struggle for “Whose Story?” Amplifying the Voices of those most directly affected
10. Slide 19: Show Don’t Tell vs.
11. Slide 20: Foreshadowing Foreshadowing Vision Show Don’t Tell
12. Slide 21: Story-Based Strategy  Frames/Reframes the Narrative  Amplifies Voices of Characters  Engages Peoples Values  Show Don’t Tell (Images, Symbols, Pop Culture Icons)  Foreshadowing the Future Challenging underlying assumptions
13. Slide 22: Alliance Building + Analysis Mobilize story Amplify Organize
14. Slide 23: www.smartmeme.org