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Marketing Strategy for Tasmania
In this report, we developed a marketing strategy for the Australian state Tasmania as a tourist destination. This report consists of the final presentation and the word-bulletin.
You can download the presentation here and the bulletin here.
http://simon-tobias-jochim.blogspot.com/2008/05/major-marketing.html
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Slideshow Transcript
- Slide 1:The Tasmanian Experience Presented by: Louise Perkins Simon Jochim Ali Abbas
- Slide 2: Session Overview Case Background – Louise Major Case Issue – Simon Situation Analysis – Ali, Louise, Simon Alternative Strategies – Ali Recommendation – Simon Implementation Plan – Simon Conclusion – Louise
- Slide 3: Case Background Situation based on 1994 Marketing a tourism destination Discover Tasmania Tourism will be a main area of growth in the next decade for Tasmania Concerns that tourism will damage the environment The Tasmanian Experience Services Marketing
- Slide 4: Case Background cont . . . Visitors: 86% domestic, 14% international Market segmented by Roy Morgan Research Centre Current target markets: Socially Aware Visible Achievers T
