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Slide 1:The Tasmanian Experience Presented by: Louise Perkins Simon Jochim Ali Abbas
Slide 2: Session Overview Case Background – Louise Major Case Issue – Simon Situation Analysis – Ali, Louise, Simon Alternative Strategies – Ali Recommendation – Simon Implementation Plan – Simon Conclusion – Louise
Slide 3: Case Background Situation based on 1994 Marketing a tourism destination Discover Tasmania Tourism will be a main area of growth in the next decade for Tasmania Concerns that tourism will damage the environment The Tasmanian Experience Services Marketing
Slide 4: Case Background cont . . . Visitors: 86% domestic, 14% international Market segmented by Roy Morgan Research Centre Current target markets: Socially Aware Visible Achievers T
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