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    <title>Slideshows by User: uwegutschow</title>
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      <title>Slideshows by User: uwegutschow</title>
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    <pubDate>Thu, 21 Aug 2008 19:03:42 GMT</pubDate>
    <description>SlideShare feed for Slideshows by User: uwegutschow</description>
    <item>
      <title>Making Next Happen</title>
      <link>http://www.slideshare.net/uwegutschow/making-next-happen-presentation</link>
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        <![CDATA[<div class='snap_preview'><img src="http://cdn.slideshare.net/making-next-happen-1219344739774336-8-thumbnail-2?1219362565" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/uwegutschow">uwegutschow</a> 4 months ago</p><p>This is the follow-up of our "What's next in Advertising" preso.

This one focuses on how to make this happen, i.e. how to sell this thinking through new ideas to clients.

note: There are some slide notes, not critical, but add-ons to some slides.</p><p>Tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/happen">happen</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/making">making</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/ideas">ideas</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/creative">creative</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/selling">selling</a> </p></div>]]>
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        <![CDATA[<div class='snap_preview'><img src="http://cdn.slideshare.net/making-next-happen-1219344739774336-8-thumbnail-2?1219362565" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/uwegutschow">uwegutschow</a> 4 months ago</p><p>This is the follow-up of our "What's next in Advertising" preso.

This one focuses on how to make this happen, i.e. how to sell this thinking through new ideas to clients.

note: There are some slide notes, not critical, but add-ons to some slides.</p><p>Tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/happen">happen</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/making">making</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/ideas">ideas</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/creative">creative</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/selling">selling</a> </p></div>]]>
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      <pubDate>Thu, 21 Aug 2008 19:03:42 GMT</pubDate>
      <guid>http://www.slideshare.net/uwegutschow/making-next-happen-presentation</guid>
      <author>uwegutschow@slideshare.net(uwegutschow)</author>
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        <media:title>Making Next Happen</media:title>
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        <media:description type="plain">This is the follow-up of our &quot;What's next in Advertising&quot; preso.

This one focuses on how to make this happen, i.e. how to sell this thinking through new ideas to clients.

note: There are some slide notes, not critical, but add-ons to some slides.</media:description>
        <media:text type="html">&lt;div class='snap_preview'&gt;&lt;img src=&quot;http://cdn.slideshare.net/making-next-happen-1219344739774336-8-thumbnail-2?1219362565&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt; &lt;p&gt;from: &lt;a href=&quot;http://www.slideshare.net/uwegutschow&quot;&gt;uwegutschow&lt;/a&gt; 4 months ago&lt;/p&gt;&lt;p&gt;This is the follow-up of our &quot;What's next in Advertising&quot; preso.

This one focuses on how to make this happen, i.e. how to sell this thinking through new ideas to clients.

note: There are some slide notes, not critical, but add-ons to some slides.&lt;/p&gt;&lt;p&gt;Tags: &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://slideshare.net/tag/happen&quot;&gt;happen&lt;/a&gt; &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://slideshare.net/tag/making&quot;&gt;making&lt;/a&gt; &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://slideshare.net/tag/ideas&quot;&gt;ideas&lt;/a&gt; &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://slideshare.net/tag/creative&quot;&gt;creative&lt;/a&gt; &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://slideshare.net/tag/selling&quot;&gt;selling&lt;/a&gt; &lt;/p&gt;&lt;/div&gt;</media:text>
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        <slideshare:views>431</slideshare:views>
        <slideshare:comments>4</slideshare:comments>
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      <title>Advertising/Marketing on Communities and Social Networks</title>
      <link>http://www.slideshare.net/uwegutschow/advertisingmarketing-on-communities-and-social-networks</link>
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        <![CDATA[<div class='snap_preview'><img src="http://cdn.slideshare.net/communitiessocialnetworksfinal4-1213793900636767-9-thumbnail-2?1213793810" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/uwegutschow">uwegutschow</a> 6 months ago</p><p>difference between social networks and communties and its marketing/research applications.</p><p>Tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/social">social</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/networks">networks</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/media">media</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/online">online</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/communities">communities</a> </p></div>]]>
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        <![CDATA[<div class='snap_preview'><img src="http://cdn.slideshare.net/communitiessocialnetworksfinal4-1213793900636767-9-thumbnail-2?1213793810" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/uwegutschow">uwegutschow</a> 6 months ago</p><p>difference between social networks and communties and its marketing/research applications.</p><p>Tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/social">social</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/networks">networks</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/media">media</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/online">online</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/communities">communities</a> </p></div>]]>
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      <pubDate>Wed, 18 Jun 2008 12:56:47 GMT</pubDate>
      <guid>http://www.slideshare.net/uwegutschow/advertisingmarketing-on-communities-and-social-networks</guid>
      <author>uwegutschow@slideshare.net(uwegutschow)</author>
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        <media:title>Advertising/Marketing on Communities and Social Networks</media:title>
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        <media:description type="plain">difference between social networks and communties and its marketing/research applications.</media:description>
        <media:text type="html">&lt;div class='snap_preview'&gt;&lt;img src=&quot;http://cdn.slideshare.net/communitiessocialnetworksfinal4-1213793900636767-9-thumbnail-2?1213793810&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt; &lt;p&gt;from: &lt;a href=&quot;http://www.slideshare.net/uwegutschow&quot;&gt;uwegutschow&lt;/a&gt; 6 months ago&lt;/p&gt;&lt;p&gt;difference between social networks and communties and its marketing/research applications.&lt;/p&gt;&lt;p&gt;Tags: &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://slideshare.net/tag/social&quot;&gt;social&lt;/a&gt; &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://slideshare.net/tag/networks&quot;&gt;networks&lt;/a&gt; &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://slideshare.net/tag/media&quot;&gt;media&lt;/a&gt; &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://slideshare.net/tag/online&quot;&gt;online&lt;/a&gt; &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://slideshare.net/tag/communities&quot;&gt;communities&lt;/a&gt; &lt;/p&gt;&lt;/div&gt;</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_473264"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/uwegutschow/advertisingmarketing-on-communities-and-social-networks?type=powerpoint" title="Advertising/Marketing on Communities and Social Networks">Advertising/Marketing on Communities and Social Networks</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=communitiessocialnetworksfinal4-1213793900636767-9&stripped_title=advertisingmarketing-on-communities-and-social-networks" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=communitiessocialnetworksfinal4-1213793900636767-9&stripped_title=advertisingmarketing-on-communities-and-social-networks" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/uwegutschow/advertisingmarketing-on-communities-and-social-networks?type=powerpoint" title="View Advertising/Marketing on Communities and Social Networks on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/social">social</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/networks">networks</a>)</div></div>]]>
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        <slideshare:views>459</slideshare:views>
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    <item>
      <title>Whats Next in Advertising - from advertising to marketing</title>
      <link>http://www.slideshare.net/uwegutschow/whats-next-in-advertising</link>
      <description>
        <![CDATA[<div class='snap_preview'><img src="http://cdn.slideshare.net/whatsnext-1212787363567307-8-thumbnail-2?1213793969" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/uwegutschow">uwegutschow</a> 7 months ago</p><p>This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.</p><p>Tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/next">next</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/in">in</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/what-s">what's</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/utility">utility</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/branded">branded</a> </p></div>]]>
      </description>
      <content:encoded>
        <![CDATA[<div class='snap_preview'><img src="http://cdn.slideshare.net/whatsnext-1212787363567307-8-thumbnail-2?1213793969" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/uwegutschow">uwegutschow</a> 7 months ago</p><p>This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.</p><p>Tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/next">next</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/in">in</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/what-s">what's</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/utility">utility</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/branded">branded</a> </p></div>]]>
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      <pubDate>Fri, 06 Jun 2008 21:29:03 GMT</pubDate>
      <guid>http://www.slideshare.net/uwegutschow/whats-next-in-advertising</guid>
      <author>uwegutschow@slideshare.net(uwegutschow)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/uwegutschow/whats-next-in-advertising"/>
        <media:title>Whats Next in Advertising - from advertising to marketing</media:title>
        <media:credit>uwegutschow</media:credit>
        <media:description type="plain">This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.</media:description>
        <media:text type="html">&lt;div class='snap_preview'&gt;&lt;img src=&quot;http://cdn.slideshare.net/whatsnext-1212787363567307-8-thumbnail-2?1213793969&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt; &lt;p&gt;from: &lt;a href=&quot;http://www.slideshare.net/uwegutschow&quot;&gt;uwegutschow&lt;/a&gt; 7 months ago&lt;/p&gt;&lt;p&gt;This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.&lt;/p&gt;&lt;p&gt;Tags: &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://slideshare.net/tag/next&quot;&gt;next&lt;/a&gt; &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://slideshare.net/tag/in&quot;&gt;in&lt;/a&gt; &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://slideshare.net/tag/what-s&quot;&gt;what's&lt;/a&gt; &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://slideshare.net/tag/utility&quot;&gt;utility&lt;/a&gt; &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://slideshare.net/tag/branded&quot;&gt;branded&lt;/a&gt; &lt;/p&gt;&lt;/div&gt;</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_452196"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/uwegutschow/whats-next-in-advertising?type=powerpoint" title="Whats Next in Advertising - from advertising to marketing">Whats Next in Advertising - from advertising to marketing</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=whatsnext-1212787363567307-8&stripped_title=whats-next-in-advertising" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=whatsnext-1212787363567307-8&stripped_title=whats-next-in-advertising" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/uwegutschow/whats-next-in-advertising?type=powerpoint" title="View Whats Next in Advertising - from advertising to marketing on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/next">next</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/in">in</a>)</div></div>]]>
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