All Comments for paulsmarsden

Wild life mass messe pour le monde animalenvoyé par jimripall

guest5bf7410c — Fri, 26 Dec 2008 04:21:22 GMT

Wild life mass messe pour le monde animalenvoyé par jimripall

thanks a lot... wonderful presentation, specific well selected examples.. thanks a lot more..

gozesencer — Sat, 04 Oct 2008 21:58:41 GMT

thanks a lot... wonderful presentation, specific well selected examples.. thanks a lot more..

Paul - nice deck - for a case study in online advocacy take a look at our work with Mini in the USA: http://www.slideshare.net/motivequest/motive-quest-advocacy-for-mini/ Tom O'Brien MotiveQuest LLC

motivequest — Wed, 17 Sep 2008 12:48:33 GMT

Paul - nice deck - for a case study in online advocacy take a look at our work with Mini in the USA: http://www.slideshare.net/motivequest/motive-quest-advocacy-for-mini/ Tom O'Brien MotiveQuest LLC

is it perticipatory marketting when people wear t-shirts with brands!

jimnuv — Thu, 04 Sep 2008 15:58:48 GMT

is it perticipatory marketting when people wear t-shirts with brands!

great

ideacommunication — Wed, 03 Sep 2008 14:16:21 GMT

great

Loved the slides on the Hawthorne Effect. Much better than the dry, boring lecture I remember from college on that topic! The images in your presentation are stunning.

bnixon — Thu, 14 Aug 2008 13:36:16 GMT

Loved the slides on the Hawthorne Effect. Much better than the dry, boring lecture I remember from college on that topic! The images in your presentation are stunning.

Hi! Excellent presentation from France!! Tell me, where could I get the type of images you use? Do you buy them? Thanks and thank you for your pres! http://mindtax.com

Jordix — Wed, 13 Aug 2008 15:01:49 GMT

Hi! Excellent presentation from France!! Tell me, where could I get the type of images you use? Do you buy them? Thanks and thank you for your pres! http://mindtax.com

Would have voted for this - but what's the deal with not allowing people to download it? Ironic given the content.

paulsmarsden — Fri, 08 Aug 2008 14:11:51 GMT

Would have voted for this - but what's the deal with not allowing people to download it? Ironic given the content.

I have seen you present a few times Paul and it always has been great. Thanks for posting these presentations. I have posted about it here http://thingsdonotchangewechange.blogspot.com/ keep up the great work

mickstravellin — Fri, 08 Aug 2008 08:55:52 GMT

I have seen you present a few times Paul and it always has been great. Thanks for posting these presentations. I have posted about it here http://thingsdonotchangewechange.blogspot.com/ keep up the great work

Thanks for the kind comments everyone. Muhie - you make a good point "isn't this all about engagement?" Yes - that's why I use the engagement ring image BUT the mass advertising industry has hijacked the term engagement as a buzzword for "attention" defining engagement as "Engagement is turning on a prospect to a brand idea enhanced by the surrounding context" - which if it isn't meaningless marketing mumbo jumbo is certainly not participatory marketing. So to avoid confusion, I call this kind of marketing participatory marketing

paulsmarsden — Thu, 07 Aug 2008 12:25:32 GMT

Thanks for the kind comments everyone. Muhie - you make a good point "isn't this all about engagement?" Yes - that's why I use the engagement ring image BUT the mass advertising industry has hijacked the term engagement as a buzzword for "attention" defining engagement as "Engagement is turning on a prospect to a brand idea enhanced by the surrounding context" - which if it isn't meaningless marketing mumbo jumbo is certainly not participatory marketing. So to avoid confusion, I call this kind of marketing participatory marketing

its nicely presented, but isnt it all about engagement??????

Muhie — Wed, 06 Aug 2008 18:59:03 GMT

its nicely presented, but isnt it all about engagement??????

Participate - is the mantra to meaningful, successful marketing in today's extremely dynamic environments ! Paul is the chief propogator ! and yes, Participant No. 1 ! Would appreciate Paul's and all viewers of this slide slow to help me design the "participation program" for an online game in India . Do write in at (niravkaka@hotmail.com)

niravkaka — Wed, 06 Aug 2008 13:30:58 GMT

Participate - is the mantra to meaningful, successful marketing in today's extremely dynamic environments ! Paul is the chief propogator ! and yes, Participant No. 1 ! Would appreciate Paul's and all viewers of this slide slow to help me design the "participation program" for an online game in India . Do write in at (niravkaka@hotmail.com)

loved it! its great.. gives a meaning to some of the things i was experimenting with here.

adenwala — Wed, 06 Aug 2008 09:02:44 GMT

loved it! its great.. gives a meaning to some of the things i was experimenting with here.

Paul, I had never heard of the Hawthorne Effect before your presentation. Thanks for posting your presentation.

sptrobb — Tue, 05 Aug 2008 14:43:29 GMT

Paul, I had never heard of the Hawthorne Effect before your presentation. Thanks for posting your presentation.

Dear Paul, really a great stuff. Thanks for sharing. Best Wishes. Phil more on his blog: http://blog.clickadvisor.com/

Lenze — Tue, 05 Aug 2008 13:42:58 GMT

Dear Paul, really a great stuff. Thanks for sharing. Best Wishes. Phil more on his blog: http://blog.clickadvisor.com/

Amazing! really liked the images

sadafnaqvi — Tue, 05 Aug 2008 10:50:03 GMT

Amazing! really liked the images

Wonderful presentation! congrats

epanto — Tue, 05 Aug 2008 09:36:13 GMT

Wonderful presentation! congrats

Looks interesting and nicely placed. Well done Paul

deepakd — Tue, 05 Aug 2008 08:55:36 GMT

Looks interesting and nicely placed. Well done Paul

Its great! Paul

alihadi — Mon, 04 Aug 2008 20:38:39 GMT

Its great! Paul

Super deck, thanks for posting - is it possible to get a copy of this presentation please - would love to share with marketing students. paul@viralculture.com

paulsmarsden — Tue, 25 Mar 2008 15:49:54 GMT

Super deck, thanks for posting - is it possible to get a copy of this presentation please - would love to share with marketing students. paul@viralculture.com