from: joannapena 2 months ago

Fame used to seem far off. We all want it in some way shape or form. There is a new Cult of Celebrity and you are driving it!

Tags: pena-bickley joanna 15mb seconds 15

from: joannapena 2 months ago

# efinition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states. (Source: Wikipedia) Marketing To Tribes - All of are trying. At the center of most tribes is a passion for a shared experience. This is no different from Social Networking. Marketers will continue to try to market within Social Media and some will fail, some will learn and some will find the right tribe. When a Brand finds the right Tribe they will win the popularity contest we call "Tribal-Share".

Tags: leadership brand democracy digital networking

from: joannapena 2 years ago

Picture-In-Picture Web: A look at Widgets, Micro Applications and Portable Content. This is s a presentation that I have to the executives MTV Networks on Widgets and their relevance in the media landscape and consumer lives.

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from: joannapena 2 years ago

The fusion of media channels has caused convergence of in the digital arena. This presentation highlights brands that have gained brand dominance through big ideation and the use of digital media.

Tags: pena bickley joanna fusion brand

from: joannapena 2 years ago

This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations. This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.

Tags: media joanna converations seeding pena-bickley

from: joannapena 2 years ago

This is a presentation I gave last year on the relevance of social media and the power of converting marketers thinking about creating a conversation strategies as opposed to communications strategies for their brands.

Tags: social networks media converations joanna

from: joannapena 2 years ago

This presentation is an overview of the different types of online media networks and their specialties.

Tags: online media digital marketing rich