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    Designing For Generation Y

    From rossspw, 5 months ago Add as contact

    Excerpt of a Forrester Teleconference I presented, with audio. This is just a small part of the full presentation. Everything here is copyright by Forrester Research (www.forrester.com)

    4154 views | 1 comments | 22 favorites | 0 downloads | 4 embeds (Stats)

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    Slideshow Transcript

    1. Slide 1: Excerpt from: “Designing For Generation Y” Ross Popoff-Walker Researcher November 2007
    2. Slide 2: Designing experiences for Gen Y Immediacy Gen Y literacy Individualism Social interactivity 2 Entire contents © 2007 Forrester Research, Inc. All rights reserved.
    3. Slide 3: Design approach No. 1: Immediacy Pull them into the experience quickly and keep them interested • Expose immediate value. 3 Entire contents © 2007 Forrester Research, Inc. All rights reserved.
    4. Slide 4: 4 Entire contents © 2007 Forrester Research, Inc. All rights reserved.
    5. Slide 5: 5 Entire contents © 2007 Forrester Research, Inc. All rights reserved.
    6. Slide 6: 6 Entire contents © 2007 Forrester Research, Inc. All rights reserved.
    7. Slide 7: Design approach No. 1: Immediacy Pull them into the experience quickly and keep them interested • Expose immediate value. • Refresh and update content constantly. 7 Entire contents © 2007 Forrester Research, Inc. All rights reserved.
    8. Slide 8: + Change hourly + Change several times a day 8 Entire contents © 2007 Forrester Research, Inc. All rights reserved.
    9. Slide 9: 9 Entire contents © 2007 Forrester Research, Inc. All rights reserved.
    10. Slide 10: 10 contents © 2007 Forrester Research, Inc. All rights reserved. Entire
    11. Slide 11: Design approach No. 1: Immediacy Pull them into the experience quickly and keep them interested • Expose immediate value. • Refresh and update content constantly. • Provide frequent feedback. 11 contents © 2007 Forrester Research, Inc. All rights reserved. Entire
    12. Slide 12: 12 contents © 2007 Forrester Research, Inc. All rights reserved. Entire
    13. Slide 13: 13 contents © 2007 Forrester Research, Inc. All rights reserved. Entire
    14. Slide 14: 14 contents © 2007 Forrester Research, Inc. All rights reserved. Entire
    15. Slide 15: Thank you Ross Popoff-Walker Note: This slideshare presentation is just to give a flavor for my public speaking work. For the full Teleconference, please visit www.forrester.com 15 contents © 2007 Forrester Research, Inc. All rights reserved. Entire

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