Slideshow transcript
Slide 1: Excerpt from: “Designing For Generation Y” Ross Popoff-Walker Researcher November 2007
Slide 2: Designing experiences for Gen Y Immediacy Gen Y literacy Individualism Social interactivity 2 Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Slide 3: Design approach No. 1: Immediacy Pull them into the experience quickly and keep them interested • Expose immediate value. 3 Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Slide 4: 4 Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Slide 5: 5 Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Slide 6: 6 Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Slide 7: Design approach No. 1: Immediacy Pull them into the experience quickly and keep them interested • Expose immediate value. • Refresh and update content constantly. 7 Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Slide 8: + Change hourly + Change several times a day 8 Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Slide 9: 9 Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Slide 10: 10 contents © 2007 Forrester Research, Inc. All rights reserved. Entire
Slide 11: Design approach No. 1: Immediacy Pull them into the experience quickly and keep them interested • Expose immediate value. • Refresh and update content constantly. • Provide frequent feedback. 11 contents © 2007 Forrester Research, Inc. All rights reserved. Entire
Slide 12: 12 contents © 2007 Forrester Research, Inc. All rights reserved. Entire
Slide 13: 13 contents © 2007 Forrester Research, Inc. All rights reserved. Entire
Slide 14: 14 contents © 2007 Forrester Research, Inc. All rights reserved. Entire
Slide 15: Thank you Ross Popoff-Walker Note: This slideshare presentation is just to give a flavor for my public speaking work. For the full Teleconference, please visit www.forrester.com 15 contents © 2007 Forrester Research, Inc. All rights reserved. Entire



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