Social Media Optimization: An Easy Guide to Marketing and Promoting Your Blog

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This presentation, originally given at the SixApart Business Blogging Seminar in November, 2006 offers ideas for using the emerging concept of SMO to market and promote your blog.

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                  <span class="slideshow-title" style="font-size:14px;">Social Media Optimization: An Easy Guide to Marketing and Promoting Your Blog</span><br />
                  From: <a href="http://www.slideshare.net/rohitbhargava" class="slideshow-author">rohitbhargava</a>,
                  <span class="ago">2 years ago</span><br /><br />
                  <div class="slideshow-embed"><div style="width:425px;text-align:left" id="__ss_32907"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/rohitbhargava/social-media-optimization-an-easy-guide-to-marketing-and-promoting-your-blog?type=powerpoint" title="Social Media Optimization: An Easy Guide to Marketing and Promoting Your Blog">Social Media Optimization: An Easy Guide to Marketing and Promoting Your Blog</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=social-media-optimization-an-easy-guide-to-marketing-and-promoting-your-blog-4911&stripped_title=social-media-optimization-an-easy-guide-to-marketing-and-promoting-your-blog" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=social-media-optimization-an-easy-guide-to-marketing-and-promoting-your-blog-4911&stripped_title=social-media-optimization-an-easy-guide-to-marketing-and-promoting-your-blog" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/rohitbhargava/social-media-optimization-an-easy-guide-to-marketing-and-promoting-your-blog?type=powerpoint" title="View Social Media Optimization: An Easy Guide to Marketing and Promoting Your Blog on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/smo">smo</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/socialmediaoptimization">socialmediaoptimization</a>)</div></div></div><br /><br />
                  <div class="slideshow-description">This presentation, originally given at the SixApart Business Blogging Seminar in November, 2006 offers ideas for using the emerging concept of SMO to market and promote your blog.</div><br /><br />
                  <a href="http://www.slideshare.net/rohitbhargava/social-media-optimization-an-easy-guide-to-marketing-and-promoting-your-blog" class="slideshow-link">SlideShare Link</a>
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guest2f7b3ac said 1 month Edit Delete

If all of you want to receive this slideshow, just clik on the left button of the window, where it said SHARE.....
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swana76 said 1 month Edit Delete

i liked this ppt can u send it at swana76@hotmail.com
pressdigital said 1 month Edit Delete

good Work on this site.

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See me too:- http://www.slideshare.net/rohitbhargava/social-media-opti...
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belenrichards said 3 months Edit Delete

I love this presentation. Could you please send me a copy to belen.richards@ogilvy.com
Thanks. Belen. OGILVY PUBLIC RELATIONS ARGENTINA
guestd51b60 said 6 months Edit Delete

Thankk you soo m :)

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raja.shanmugaram said 6 months Edit Delete

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raja.shanmugaram said 6 months Edit Delete

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renatoalbano said 6 months Edit Delete

http://www.toprankblog.com/2006/08/new-rules-for-social-m... added new rules... interesting!
oteekalu said 7 months Edit Delete

I love this presentation. Could you please send me a copy at oteekalu@yahoo.co.uk

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sck4784 said 7 months Edit Delete

Good post.
galileorm said 7 months Edit Delete

Simple, clear and to the point - cuts through all the noise on the internet to the cold hard facts of the matter.
Palcomweb said 8 months Edit Delete

Social media optimization

In the last few years search engine has become an important tool for online

Business but now a day's Social media optimization is most popular techniques to promote products and services in the market by the mediums of social media book

markings.

Search engine optimization techniques can be broadly classified into two Categories: on-page optimization and off-page optimization, these techniques are very helpful for improving traffics for a website.

Some point should be included in social media optimization

• Know how to target your audience

• create content

• create a SMO strategy

• Book marking and tagging

• increase your link ability

• SMO should be a continuous process

Some of the popular social book marking sites

* blue dot

* bookmarksync

* del.icio.us

* citeulike

* connotea

* digg

* diigo

* furl

* givealink.org

* linkwad

* ma.gnolia

* my web

* mixx

* netvouz

* newsvine

* propeller.com

* reddit

* simpy

* sitebar

* stumbleupon
guest236f28 said 8 months Edit Delete

Social media optimization

In the last few years search engine has become an important tool for online

Business but now a day's Social media optimization is most popular techniques to promote products and services in the market by the mediums of social media book

markings.

Search engine optimization techniques can be broadly classified into two Categories: on-page optimization and off-page optimization, these techniques are very helpful for improving traffics for a website.

Some point should be included in social media optimization

• Know how to target your audience

• create content

• create a SMO strategy

• Book marking and tagging

• increase your link ability

• SMO should be a continuous process

Some of the popular social book marking sites

* blue dot

* bookmarksync

* del.icio.us

* citeulike

* connotea

* digg

* diigo

* furl

* givealink.org

* linkwad

* ma.gnolia

* my web

* mixx

* netvouz

* newsvine

* propeller.com

* reddit

* simpy

* sitebar

* stumbleupon
guest3fd0f2 said 10 months Edit Delete

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Freemoneybuy said 12 months Edit Delete

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haydens30 said 2 years Edit Delete

Thanks, this is a useful presentation to hand to client marketing dept.

Hayden

http://press20.blogspot.com/
steveh said 2 years Edit Delete

Thanks for helping me understand SMO. I found the presentation thoughtful and easy to follow, unlike many of the presentations I've viewed.
If you would send it to me I'd love to have a copy of this presentation for future reference? (I'm thinking of creating a blog.)
Thanks,
Steveh
jessesaves said 2 years Edit Delete

love it!
jessesaves said 2 years Edit Delete

love it!
Rumford said 2 years Edit Delete

Actually thinking that you can optimize social media is a bit short sighted. True, you can use best practices on a blog platform to increase relevancy and SEO benefits.

Recommending automatic trackback is a potentially dangerous practice as this is a hole for spammers to use (and they do this automatically with bots). There are some good recommendations in this presentation. Overloading the blog with 'shiny widgets' is a way to distract people from the content, and if your content is not strong as i guess that is ok.
edwardvielmetti said 2 years Edit Delete

Suggestions are very mechanical - as if optimization were a process of adding more buttons and widgets to a site until it was so encrusted with chrome that you couldn't help but improve results because every pixel on the page was optimized.

In general not bad ideas - boiling down to 'you should SEO your blog' - but fortunately most blog platforms already do almost all of the basics for you already.

Missing entirely is any notion of feedback loops to help you determine what it is that you are doing that can be improved upon.

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