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    Social Media Case Studies - Blogworld

    From rohitbhargava, 2 months ago Add as contact

    Case study slides shared during the Social Media Case Studies panel at Blogworld Expo 2008.

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    Slideshow Transcript

    1. Slide 1: 1. Lenovo’s Voices Of The Olympic Games
    2. Slide 2: Lenovo’s Voices Of the Olympic Games 3 Lessons: 1.Think strategy, not tactics 2. Find your passion 3. Integration your efforts
    3. Slide 3: 2. Personality Not Included Facebook Group
    4. Slide 4: PNI Facebook Group 3 Lessons: 1.Offer something valuable 2. Don’t overblast 3. Set rules, be the police
    5. Slide 5: 3. Ford Taurus Blogger Program
    6. Slide 6: Ford Taurus Blogger Program 3 Lessons: 1. Know your product 2. Tap into something they know how to do 3. Search visibility is a valid KPI