Socialnetworking
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A presentation on social networking with a business and cultural focus
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- Notes on Slide 1
- All about pushing things out at people. A one way process. Shove, shout, sell.
- Instead of using marketing to shove things out and yell, it’s about creating things that draw people in. Things that make them want to come learn/see/engage more.
- Which one is dubious? - Often products are being re-engineered. Going up the pipe instead of down. Inventors don't know what the invention is.- Open your products up and let the customers tinker...the results will follow
- What would the average growth expectation of P&G would be?
- The Web is enabling collaboration to take place easier and quicker… companies can share information with consumers and get their input directly … agencies can pull insights out of that information exchange as well as get quick feedback on ideas as they develop… the agency and company can then take the learnings and insights to create things people need or want, even if they didn’t realize these things when they were talking to them… this goes along with a growing idea in the planner blog world for Brands in Beta … where brands are constantly tweaking and improving by getting real-time, on-going feedback from consumers…But to the earlier quotes from Sony and Apple… the web is enabling people to now know more about what they didn’t know. As this continues, brands can get even better insights and feedback, which is going on right now…
- The Gamer community spread the word about the Flog very quicklyIt even inspired some people to try to get the government to crack down on what was seen as deceptive trade practices.
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Added to the group Social Media by etalbert
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Added to the group Enterprise 2.0 by etalbert
Presentation Transcript
- Slide 1: Social Networking and Media Peter Williams
- Slide 2: Outline • Growth of Social networking • Culture not technology • Will it overtake traditional media? • Opportunities for advertisers? • Going Viral • Blogs and Network tools for business 2
- Slide 3: Growth of Social media 3
- Slide 4: Current social growth areas 4
- Slide 5: Twitter on the rise 5
- Slide 6: The search began… • Young innovator hooks in to search.twitter.com and enters “petrol price tracker” as a search term to see who has been talking about this new application… 6
- Slide 7: The conversation started… • Young innovator directly address those identified to be talking about the petrol price tracker and asks if they know how they get their data - note that the time that this happened… 7
- Slide 8: The problem was solved… • Young innovator gets the answer she was looking for…within the minute. 8
- Slide 9: This is a cultural thing • We observe what you say …but don’t believe you • We search the social web to find out what “we” say • We will take the word of an unknown blogger as gospel 9
- Slide 10: Today’s Leader 10
- Slide 11: Will it or has it overtaken mainstream media • In 2007, publicly traded US newspaper companies collectively lost $11 billion, or 26% of their value. • Print circulation for paid newspapers in the US has fallen more than 16% since its peak in 1990, and coincident growth in online audiences and online ad revenue still falls short of filling the revenue gap left by the loss in print circulation. • Content that newspapers used to \"own,\" from news and sports to jobs and real estate, have fragmented across different channels. Overtaken by: – Crikey.com.au – Seek.com.au – Ohmynews.com • At the same time, the increasing price of newsprint — up 11% in the past six months — makes the cost of printing a paper for fewer readers ever more costly • 70% of Gen Y’s have broadband 11
- Slide 12: Mainstream heads social 12
- Slide 13: Social media goes ballistic 13
- Slide 14: “Citizen Journalists don’t Investigate like real ones” … Huh 14
- Slide 15: Time Spent Reading Print Newspapers Has Decreased 17% In Five Years 15
- Slide 16: Audiences Go Elsewhere For Content That Newspapers Once Owned Gen Y habits give a glimpse to the future… 16
- Slide 17: How can advertisers utilise social networks • Social networking is an activity that 37% of US adult Internet users and 70% of online teens engage in every month, and the numbers continue to grow. eMarketer projects that by 2011, one-half of online adults and 84% of online teens in the US will use social networking. 17
- Slide 18: How can advertisers utilise social networks 18
- Slide 19: How can advertisers utilise social networks Old Marketing: PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING 19 CONSUMER
- Slide 20: How can advertisers utilise social networks New Marketing: PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING 20 CONSUMER
- Slide 21: Let’s work together and collaborate: • Often inventors don’t know what their invention is. So let their customers work it out for them. OPEN CLOSED 21
- Slide 22: Hackers – The “amateur professionals” 22
- Slide 23: The smart guys are outside 23
- Slide 24: I mean really smart 24
- Slide 25: Turning it into results • Companies that are working out how to cultivate, develop and harness innovation are: •Other companies can build 70% of their cars faster, better and cheaper •BMW estimates that 90% of innovations will come in the software and electronics areas •Frees resources to set benchmarks in the key brand influencing fields of innovation •Company of $70 billion (average growth of…?) •9000 researchers •Created the ‘connect and develop’ program •45% of new initiatives discovered from non P&G employees •R%D productivity raised by 60% - costs have fallen •A place where seekers and solvers come together •Prizes given for successful solvers ($5,000 - $1,000,000) •Companies can outsource the problems they can’t solve 25
- Slide 26: Hackers Rule 26
- Slide 27: Let’s work together and collaborate: COMPANY INNOVATION INFORMATION & CONTENT & INPUT BETTER BRANDS AGENCY INSIGHTS CONSUMERS & IDEAS 27
- Slide 28: Use of social networks for viral marketing… 28
- Slide 29: 29
- Slide 30: 30
- Slide 31: Use of social networks for viral marketing… Results 250,000 active users 86% of visitors returned at least once 57% came back 9 times or more 1M+ AceBucks earned by consumers playing the game, which can be redeemed for actual shoes 31
- Slide 32: The little guys can do it too 32
- Slide 33: 33
- Slide 34: TShirt Designers and customers 34
- Slide 35: But why? • It’s the culture • The greater good; the bigger picture • Kudos • Because they can • They can make it better, they want it better • It’s fun • $$$ • Careers 35
- Slide 36: Making money through new models of networking and distribution 36
- Slide 37: “I love it when a plane comes together” 37
- Slide 38: Experimenting 38
- Slide 39: Can advertisers benefit from business blogs and other business network tools? 39
- Slide 40: Can advertisers suffer from business blogs and other business network tools? + = 11% stock price drop 40
- Slide 41: Serious blogging by the big guys 41
- Slide 42: Don’t Be Shifty… The Flog is found out! 42
- Slide 43: In conclusion • This is both cultural and technology change • Don’t do the radio to TV thing … think strategically • It is about engaging not targetting • It is tough to sell to hierarchical organisations • Experiment .. Low cost, off brand • It is only the beginning • Get out and innovate 43
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