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« Prev Comments 1 - 10 of 18 Next »
  • tanksons
    tanksons said 4 months Edit Delete

    a good loud thinking and putting cards on the table.It is a great idea well executed too!

  • MobiusView
    MobiusView said 4 months Edit Delete

    Hi Rashmi,
    Some very good thoughts. Generating buzz is a big part of a start-up success in the Web 2.0. An event like the worlds best presentation contest is definitely a big hook to get in people.

  • rashmi
    rashmi said 4 months Edit Delete

    I agree - the image is a bit strong. I think it makes more sense when you hear it in the context of the talk. As a note, I did look into the origins of the image when I was creating the talk. Its an image from the Mexican American war, of the execution of the puppet French emperor of Mexico (from France) in 1867.

    The painting is called 'The Execution of Emperor Maximilian', its by Edouard Manet, and is at Musee du Louvre in Paris. You will find more info here: http://www.austrianinformation.org/march-april-2007/2007/...

  • datagenius
    datagenius said 4 months Edit Delete

    Come on, Alexisbrown!... You seem to be going overboard and unnecessarily emotional.. The slide in question may not be appropriate, but there is nothing racist about it. This is a great site, only one of its kind, and provides great value.

  • alexisbrown
    alexisbrown said 4 months Edit Delete

    I really didn't appreciate Slide 25 and I felt that way before even reading the comments. To me, it came across as racist. Coming from the company CEO, it made me not want to return to this site. I may be only one person but the three comments with this same theme may represent a not-so-silent majority.

  • datagenius
    datagenius said 5 months Edit Delete

    I agree as well. The 'Execution' imagery is totally out-of-context from the Theme. It imparts very negative emotions as well. A StartUp executes ideas, not people! StartUp is a beginning, not an end. The slide should stay but the image should be replaced with something like planting of a seed in the ground and a flower blooming out of it.

  • Ailson
    Ailson said 5 months Edit Delete

    i don't agree either with slide 25.

  • rashmi
    rashmi said 5 months Edit Delete

    Ok people. You can download the powerpoint now :->

  • datagenius
    datagenius said 5 months Edit Delete

    Rashmi - This is an excellent, to-the-point primer for start up dreamers. All slides are very useful. The key - and harsh reality - is slide 23, well illustrated by 24. Doesn't matter how great an idea is, it's meaningless if you can't execute. Don't understand why you won't allow download. Doesn't make sense. Overall, you sound like all about being OPEN, OPEN, OPEN....

  • guestb3f65b
    guestb3f65b said 6 months Edit Delete

    good shlide, how to down load it....?

  • sopan_shewale
    sopan_shewale said 6 months Edit Delete

    Rashmi,

    Good work :) congratulations.
    It is useful.

    --sopan shewale

  • JPBeck
    JPBeck said 6 months Edit Delete

    Recommend changing the image on Slide 25 - 'Execution is all that matters'
    This particular image seems both crude and imprecise. There are other word images, which would better amplify the idea of implementation or realization of a plan in this instance. For example, 1) someone holding a hammer 2) a conductor, etc.

  • skgiles38
    skgiles38 said 6 months Edit Delete

    Hey...where's the download? i think it is impacting my ability to transfer from the activation stage to the retention stage...

  • abhishekkant
    abhishekkant said 6 months Edit Delete

    great presentation on the slideshare case... lot of learning for any internet marketing professional.

  • mohit_ranka
    mohit_ranka said 6 months Edit Delete

    The title must be 'how to do a 'slideshare''

  • mohit_ranka
    mohit_ranka said 6 months Edit Delete

    I dont agree with slide 13 (Be agile, worry about scaling later) as I never did!

  • jamesk36
    jamesk36 said 6 months Edit Delete

    I conur with Alyamani - it would be great to be able to download your great presentation.

  • alyamani
    alyamani said 6 months Edit Delete

    i hope would allow down loading your slid show .

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    So you want to do a startup

    from rashmi, 6 months ago Add as contact

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    Slideshow Transcript

    1. Slide 1: So you want to do a startup? Rashmi Sinha, SlideShare
    2. Slide 2: Are you sure?
    3. Slide 3: Who am I?
    4. Slide 4: SlideShare... best place in the world to share presentations
    5. Slide 5: Taking over the world (one PowerPoint at a time!) Start May 06 > Beta > Launch Oct 06 > Grow > Grow more > Angel funding Dec 07 > Series A Apr 08 We are hiring!
    6. Slide 6: 1. Make your app useful
    7. Slide 7: Solve one problem really well
    8. Slide 8: Make app social SlideShare as non social app PowerPoint plugin? No virality
    9. Slide 9: 2. Speed is imperative
    10. Slide 10: Why startups need speed?
    11. Slide 11: Small & fast
    12. Slide 12: Set the tone for speed In hiring, development, design, releases, biz dev
    13. Slide 13: Be agile (worry about scaling later)
    14. Slide 14: The monster of expectations
    15. Slide 15: 3. What to build
    16. Slide 16: Why we built products we did MindCanvas: Could sell into market SlideShare: Understood market
    17. Slide 17: 37signals: Build less
    18. Slide 18: Build for right reasons Start with less Add complexity (when necessary) Remove features Get people used to change
    19. Slide 19: To build a feature or not to Listen to loudest? Watch behavioral metrics? Read blog posts?
    20. Slide 20: Loudest users OR silent majority slidecasting example
    21. Slide 21: How to double traffic?
    22. Slide 22: Anatomy of a feature launch Groups: V1, V2 & V3
    23. Slide 23: 4. Ideas are dime a dozen
    24. Slide 24: Ideas are just a multiplier AWFUL IDEA = -1 NO EXECUTION = $1 WEAK IDEA = 1 WEAK EXECUTION = $1000 X SO-SO IDEA = 5 SO-SO- EXECUTION = $10,000 GOOD IDEA = 10 GOOD EXECUTION = $100,000 GREAT IDEA = 15 GREAT EXECUTION = $1,000,000 BRILLIANT IDEA = 20 BRILLIANT EXECUTION = $10,000,000 http://www.oreillynet.com/onlamp/blog/2005/08/ideas_are_just_a_multiplier_of.html
    25. Slide 25: Execution is all that matters
    26. Slide 26: Care about execution Scrutinize ideas: “can we execute on this?” How fast? When can we start work? What will first version take? Which team member will do it? What metrics to track progress? What will we push back to work on this?
    27. Slide 27: 5. Understand market size (& revenue model)
    28. Slide 28: http://www.flickr.com/photos/docman/5053155/
    29. Slide 29: Potential market size No of PowerPoint presentations Blogs & Video
    30. Slide 30: Potential revenue streams AdSense Affiliate Networks Sponsorships Fremium Licensing White label version Marketplace Job board Professional services
    31. Slide 31: Good early legs Adsense Consulting revenue
    32. Slide 32: Revenue stream impacts application Advertising Pro accounts & Fremium White label solutions -Revenue stream should not kill virality -Don’t loose focus on majority
    33. Slide 33: Problems with fremium
    34. Slide 34: VC money? Retain control till you can Take money (if you absolutely need it) From right partners
    35. Slide 35: advisors & 6. Get angel investors
    36. Slide 36: SlideShare advisors & angel investors Dave McClure Guy Kawasaki Mark Cuban Jonathan Abrams Yee Lee Hal Varian Saul Klein
    37. Slide 37: Who?
    38. Slide 38: 7.Outsource what you can
    39. Slide 39: Outsource complexity Amazon S3, EC2 Dedicated servers instead of colocation Google Ads Google Search Different widgets (Gigya, AddThis)
    40. Slide 40: 8. Working with remote teams
    41. Slide 41: Challenges Getting to know each other Hard to develop informal rapport Need to look at same screen. Body clock Benefits: 24 hour cycle
    42. Slide 42: Synchronous is must Skype GoToMeeting
    43. Slide 43: SCRUM End of day reports
    44. Slide 44: 9. How to Launch
    45. Slide 45: The Alpha Feedback to the embed No publicity Browser compatibility issues
    46. Slide 46: How developed should a Beta be? SlideShare beta Enough to get point across Little of social layer Not buggy
    47. Slide 47: SlideShare launch Alpha Launch Open to all Stealth mode Invite only Invite only: Before or after launch?
    48. Slide 48: Initial Momentum
    49. Slide 49: 10. Use metrics
    50. Slide 50: What metrics? Performance: page load times... Errors: 404, 500s... Traffic: Web logs Database tracking: No. registrations, login, uploads, contacts Customer feedback emails
    51. Slide 51: Get yourself a shadow app Metrics we care about Simple console with daily, hourly Simpler than web analytics Whole team uses it Measure project success, iterate Proxy AB testing
    52. Slide 52: Startup Metrics from Dave Mc Clure Acquisition: users come to site from various channels Activation: users enjoy 1st visit: \"happy” experience Retention: users come back, visit site multiple times Referral: users like product enough to refer others Revenue: users conduct some monetization behavior
    53. Slide 53: Customer Lifecycle & Conversion Behavior SEO Campaigns, Social SEM PR Contests Biz Networks Dev Blogs Affiliates Apps & Direct, Widgets Email Tel, TV 1 . A C Q U IS IT IO N Domains Campaigns, Contests R AL 2 . FE R Ac Homepage / R E t iv Landing Page 4 . Emails & at Product widgets io n Features 5 . Ads, Lead Gen, Biz Dev Re Subscriptions, etc ve nu e $ $ $
    54. Slide 54: Example Conversion Metrics (note: *not* actuals… your mileage may vary.) Category Conversion Status Conv % Est. Value Acquisition Visit Site 100% $.01 (or landing page, or external widget) Acquisition Doesn't Abandon 70% $.05 (views 2+ pages, stays 10+ sec, 2+ clicks) Activation Happy 1st Visit 30% $.25 (views X pages, stays Y sec, Z clicks) Activation Email/Blog/RSS/Widget/Acct Signup 5% $2 (anything that could lead to repeat visit) Retention Length of Session / # of Clicks 10% $1 (length/intensity of engaged visit, >180s) Retention Email Open/ RSS view -> Click/Repeat Visit 3% $5 (3+ visits in first 30 days) Referral Refer 1+ users who visit site 2% $1 Referral Refer 10+ users who activate 0.2% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25
    55. Slide 55: Finally slides at http://www.slideshare.net/event/webvisions-2008/slideshows find me at www.slideshare.net/rashmi We are hiring!

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