Pres China August 2008 Version 2

Slideshow Transcript

1. Slide 1: China Credentials
2. Slide 2: Here today Stelios Manousakis CEO, Elma Worldwide Olive Oil Trade Henk Terol Marketing Director International Elma
3. Slide 3: Roadmap for today Selected Products Who’s who Q&A Introducing Elma Sharing knowledge Industry leadership
4. Slide 4: Introduction of Elma Greece Crete Heraklion: Capital of Crete and Europe located Elma Ltd. The privately – owned premises of the company are located in “Estavromenos” in the suburbs of Heraclion and consist of the management offices, the warehouse and the olive – oil processing premises.
5. Slide 5: Elma Ltd  Elma was founded in 1996 and is owned by Manousakis family  Dynamic management and reliable services to its suppliers and customers  Nowadays:  73 partners and employees, and 14 independent advisers for growth  One of the biggest olive oil trading companies in Greece  Co-operations with great olive oil merchandizing and standardizing companies in the local as well as international market
6. Slide 6: Elma Ltd  Elma’s competitive advantage  Quality in services  Effective networking  Extremely high quality products  In numbers  Annual turnover: >10 million Euro  Capacity Export: 3.000 tones of extra virgin olive oil per year  Elma Ltd. was honoured with the international award ACTUALIDAD: Leader in prestige and quality for the year 2008
7. Slide 7: Who’s who George Manousakis Stelios Manousakis Founder Current CEO/Managing Director Responsible for: Responsible for: Governmental & Public Relations Planning & Stragey Michael Manousakis Dimitrios Manousakis Production Manager Director Manager Productions Responsible for: Responsible for: Human Resources & Logistics Finance &Project Leadership and R&D Henk Terol Dr. Markos Kougiantakis Marketing & Sales Manager Planning Leader Responsible for: Marketing - Communications & Sales International accounts and Responsible for: Development client opportunities Consulting in Business Planning, Strategy & Development
8. Slide 8: Production area olive oil
9. Slide 9: Philosophy of Elma  Offering high quality products  Creating collaborations with strictly selected suppliers  As a result of the above  Providing qualitative service for its customers  Enhancing ELMA’s brand name  a powerful synonym of prestige and quality of its products and of its market in general
10. Slide 10: International strategy  Current position  International customers: olive oil merchants who want to bottle and standardize olive oil mostly from Greece, Italy and Spain.  Our suppliers: Greek olive oil grove owners and olive oil producers  Elma has in a short period of time, in a competitive environment, a important position in the olive oil market in Europe.  Business Goal: To grow further with new international collaborations  To achieve our goals we are confident about the high quality services, product development and young management of Elma  We deliver a continual updating our products, targeting in a high level of activities and aiming at improving competitiveness
11. Slide 11: Elma Service Map Proactive model for regional & local strategy Understanding consumers Understanding Integrated brand equity marketing skills OK GOOD OUTSTANDING Return on Innovation & investment creativity Collaboration Where are we now? Where do we want to be in 6 months?
12. Slide 12: International strategy Backed up and supported by our expert regional/international team Full service teams available in local/regional market From the local area Credibility - Reliability Technology Experience Quality To international market New collaborations establishing Win-Win strategies
13. Slide 13: Why China? TRENDS IN OILS AND FATS  Chinese use oils and fats daily because Chinese meals are always cooked in oil  Consumers switched from unpackaged to packaged oil TRENDS IN OLIVE OILS: A dynamic market…  Olive oil still a niche market in China, although sales have been booming from a very small sales base since 2003  Olive oil is now available in most developed cities (through international hypermarkets)  The rising living standards, the expansion of modern retailing and the increasing consumer health awareness will lead to a booming in Chinese Olive Oil market the next few years.
14. Slide 14: Olive Oil Market in China CHINESE OLIVE OIL MARKET: Let’s numbers talk…  Since 2001 the average proportion of import olive oil has been keeping the increases over 70% per year (13,000 tons in 2007).  With the same rate, till to 2011 it will be over 100,000 tons.
15. Slide 15: Olive Oil Market in China CHINESE OLIVE OIL MARKET: Let’s money talk… $894 million in 2005 $1.3 billion in 2010 (Packaged Facts forecast)
16. Slide 16: Beyond Olive Oil: Wine Market in China CHINESE WINE MARKET:  Per capita wine consumption of half a liter a year, but wine consumption in China is growing rapidly  The market of still light grape wine had total volume growth of 71% during the period 2001- 2006 Sales of Wine: Total Volume 2001-2006 2006 616,9 2005 553,9 2004 496,1 ,000 liters 2003 441,9 2002 400 2001 360,2 0 100 200 300 400 500 600 700
17. Slide 17: Cretan Treasure Series
18. Slide 18: Cretan Diet http://www.mediterraneandiet.gr/cretan.html
19. Slide 19: Cretan Diet and food
20. Slide 20: Cretan Treasure: Series’ philosophy  The dominant idea in Cretan Treasure series: Selecting and offering the most important traditional Cretan products in one package  Philosophy:  Products produced exclusively in Crete  Products representative of the Cretan Tradition, culture and nutrition  Products of certified higher quality  LEADER of the products of Cretan Treasure is ‘extra virgin olive oil ’
21. Slide 21: Cretan Treasure: Series’ future  Promises  Quality guarantee  Selection of the most excellent  Selection of our collaborators products with strict criteria  Insurance of quality – Investment  Certification of our co-operators on quality from international organizations  Flexibility in creating new  Experience – Know–how products according to the needs of the market  Professionalism  Expand of co-operations in a  Consequence worldwide level  Personal relationship  High quality services  Vision  Final product of certified higher quality
22. Slide 22: Cretan Treasure
23. Slide 23: Cretan Treasure Platinum Organic Extra Virgin Cretan Olive oil  Platinum Biologic, 250 ml  Platinum Biologic, 500 ml
24. Slide 24: Cretan Treasure Amphora Extra Virgin Olive oil Olive oil is a product that has been produced on Crete since ancient times and is a basic ingredient of the Cretan diet. According to numerous scientific researches and studies that have been carried out in recent years, the population of this island enjoys the highest levels of long-life and this fact is a result of the eating habits of it’s people. Cretan olive oil with it’s rich flavour and taste is considered today one of the best worldwide and, for this reason, is in great and increasing demand in numerous countries. 500 ml
25. Slide 25: Cretan Treasure Classic Classic Extra Virgin Cretan Olive oil  Classic, (0.1 – 0.5) 250 ml  Classic, (0.1 – 0.5) 500 ml  Classic, (0.1 – 0.5) 750 ml
26. Slide 26: el.ma extra virgin olive oil El.ma Extra Virgin Cretan Olive oil  El.ma (0.1 – 0.8) 250 ml  El.ma, (0.1 – 0.8) 500 ml  El.ma, (0.1 – 0.8) 750 ml  El.ma, (0.1 – 0.8) 1000 ml
27. Slide 27: Cretan Treasure Red Dry Wine Mantilary – Kostifali The ideal climatic conditions of our island and the modern bottling procedure have led to an absolutely rewarding result. This wine gets old in oaken barrels under controlled conditions .
28. Slide 28: Cretan Treasure White Dry Wine Malvazia The Cretan variety of grapes with the richest aroma spead across the Mediterranean wine yards eight centuries ago. It has been enchanced in recent years in our motherland under ideal climatic conditions to give us once again the richest aroma. It has also been added to the renowned Cretan eating habits combining a healthy diet with pleasure.
29. Slide 29: Cretan Treasure Kadili Wines Kadili A genuine Cretan wine (red, white and rose) with exquisite aroma and fine taste from the most selected grape varietes..
30. Slide 30: Cretan Treasure Honey The beneficial effects of honey on human health are widely known since it adds to our stamina, our mental and cardiac functions and helps deal with breathing problems Honey is a product that has also been produced in Crete since prehistoric times and has been famous for it’s flavour and it’s excellent quality within and beyond the borders of Greece. Over 2.000 plant species can be found on Crete, 160 of which (mostly herbs) are unique to the island. This fact makes the island of Crete a paradise for bee - keeping.
31. Slide 31: Cretan Herbs Cretan Treasure Crete is a botanical paradise. A large number of herbs grow on Crete, many of which cannot be found anywhere else in the world. Cretan Treasure offers a combination of three herbs:  Dictamus  Malotira  Faskomilo Dictamus or Erondas is a herb that grows exclusively on Crete. It has been appreciated for it’s medical value since ancient times as it shoots stomach and intestinal ulcers, neuralgia, headaches and sore-throats. The local tea on Crete is Malotira and is considered to have antibacterial value while it helps people suffering from breathing difficulties and problems with the urinary system. It is believed that the quality of the Cretan faskomilo is one of the best globally. It has a beneficial effect on sore throats, sore gums, headaches, migraine, diarrhea and hair loss. It can also be used as a spice with meat and fish as well as to add a unique flavour to olive oil.
32. Slide 32: Cretan Treasure Tsikoudia Tsikoudia is a product that is produced in no other place in the world than Crete. Its is a drink that consists a basic ingredient of the Cretan culture. It is a very old habit in our island to treat our guests a glass of tsikoudia. Tsikoudia stimulates your appetite, helps digestion and satisfies your senses. It can accompany any meal and books it’s taste any time of day or night!
33. Slide 33: Cretan Treasure present boxes
34. Slide 34: Cretan Treasure Minoan It is available in a luxurious packaging of walnut brown wooden chest. The component parts of “Cretan Treasure Minoan” which make it special are: 1. Red dry wine of the variety “ Mantilari – Cotsifali” (750ml). 2. Extra virgin olive oil of acidity 0,3% (500ml) 3. Tsikoudia of excellent quality (200ml) 4. Honey (250 gr) 5. Cretan Herbs (Dictamus, Faskomilo (sage), Malotira) (20gr).
35. Slide 35: Cretan Treasure Oliva Creatan Treasure Elegance is a novelty in our Cretan Treasure line due it’s luxurious transparent packaging made of excellent quality plexi-glass. In the box: 3. Red Dry wine of the variety “Mantilari – Cotsifali” 750 ml or white dry wine of the variety “Malvazia” 750 ml 4. Extra Virgin olive oil of acidity (0,3), 500 ml 5. Tsikoudia of excellent quality (200 ml) 6. Honey (250 gr) 7. Cretan Herbs (dictamus, Faskomilo (sage) Malotira (20 gr)
36. Slide 36: Cretan Treasure Minoan miniature “Cretan Treasure Minoan Miniature” adds the superior taste of red wine achieved by mixing special local varieties of grapes to the products of this line. It is available in a small luxurious package of a walnut brown wooden chest. It consists of: Red dry wine of the variety “Mantilari – Cotsifali” (40ml) Extra virgin olive oil of acidity 0,3% (40ml) Tsikoudia of excellent quality (40ml) Honey (40gr)
37. Slide 37: Cretan Treasure Oliva miniature “Cretan Treasure Oliva Miniature” is available for those who prefer dry white Cretan wine in a luxurious chest made of cypress tree green colored wood. It includes the following products: White dry wine of the variety “Malvazia” (40ml). Extra virgin olive oil of acidity 0,3% (40ml) Tsikoudia of excellent quality (40ml) Honey (40gr)
38. Slide 38: Synopsis  We can offer: High quality products High quality services Credibility  We want to expand in Chinese market  You know your market
39. Slide 39: We can address each of your criteria  Network scale and resources  Creativity and innovation  Strategic leadership  Collaboration  Integration and brand knowledge  Technology and solutions  Competitiveness and Controls  Relevant experiences
40. Slide 40: Why should you choose for Elma? 1. We are already a trusted partner working with different Olive Oil Traders/Wholesalers/consumers and farmers 2. We have global strength and an international superior products’ concept 3. Backed up with solid strategic marketing skills and brand experience 4. Our background gives us a head start in Olive Oil trade & consumer marketing 5. We develop global, regional and local capabilities and expertise 6. We are creative and thought entrepreneurs 7. We have a philosophy and structure that delivers value 8. May be your company would be one of the top clients for the Elma network
41. Slide 41: THANK YOU Elma International Henk Terol marketing@cretantreasure.gr Tel: + 30 2810 314723 M: ; + 31 653197480 Website: Blog: http://www.cretantreasure.gr http://www.cretantreasureblog.gr