Marketing Warfare

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<div>
                  <span class="slideshow-title" style="font-size:14px;">Marketing Warfare</span><br />
                  From: <a href="http://www.slideshare.net/pwalthuis" class="slideshow-author">pwalthuis</a>,
                  <span class="ago">1 month ago</span><br /><br />
                  <div class="slideshow-embed"><div style="width:425px;text-align:left" id="__ss_771119"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/pwalthuis/marketing-warfare-presentation?type=powerpoint" title="Marketing Warfare">Marketing Warfare</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=presentatie1-1227178554151745-9&stripped_title=marketing-warfare-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=presentatie1-1227178554151745-9&stripped_title=marketing-warfare-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/pwalthuis/marketing-warfare-presentation?type=powerpoint" title="View Marketing Warfare on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/warfare">warfare</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/wargame">wargame</a>)</div></div></div><br /><br />
                  <div class="slideshow-description">War gaming</div><br /><br />
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Presentation Transcript

Slide 1: MARKETING WARFARE “Spectacular achievements come from unspectacular preparation” – Roger Staubach “Als je alleen jezelf kent, maar niet je achterban of je concurrenten, kun je verwachten dat je net zo vaak faalt als slaagt” – Sun Tzu “A certain grasp of military affairs is vital for those in charge of general policy.“ – Von Clausewitz
Slide 2: Why War Games ? •Gain better understanding of the total competitive arena •Anticipate competitor developments and moves •Uncover hidden weaknesses (own and enemies) •Using the weaknesses in the strenght of the competition •Formulate best-course actions •Shift focus from internal towards external •Create an early warning process
Slide 3: Game theory • Gaming creates insights into the way market players interact in specific circumstances • This helps participants to learn the right way to play • Learn to understand competitor behavior • Game theory has greatly expanded the scope of analysis for business strategy • Sharps corporate competitiveness • Advances policy
Slide 4: Corporate strategy development • Uncovers hidden vulnerabilities • Gaming simulates the competitive environment While preparing your strategic plan, you need to consider competitors’moves as well as competitors’ reactions to your own moves, before committing to a specific strategy
Slide 5: Who should participate in Marketing Warfare? For a wargame to be effective, the composition of the teams should be Carefully selected. Each team should be headed by a senior executive and include both Middle and junior managers as well as front-line staff.
Slide 6: Possible Strategic Squares Player Player Player Player 1 2 1 2 3 4 3 4 Player Player Player Player Player Player 1 2 3 4 5 3 Player Player Player
Slide 7: LINKS •www.marketingwarfare.nl •www.cervix.nu •http://www.military-quotes.com/Clausewitz.htm •http://en.wikipedia.org/wiki/Sun_Tzu •Het boek “marketing warfare”

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