thanks a lot... wonderful presentation, specific well selected examples.. thanks a lot more..

posted by gozesencer on Web 2.0 & Brand Advocacy [slide 1] (1 month ago, 0 since then)

Paul - nice deck - for a case study in online advocacy take a look at our work with Mini in the USA: http://www.slideshare.net/motivequest/motive-quest-advocacy-for-mini/ Tom O'Brien MotiveQuest LLC

posted by motivequest on Web 2.0 & Brand Advocacy [slide 1] (2 months ago, 1 since then)

is it perticipatory marketting when people wear t-shirts with brands!

posted by jimnuv on Participatory Marketing - What it is, How it Works [slide 19] (2 months ago, 0 since then)

great

posted by ideacommunication on Participatory Marketing - What it is, How it Works [slide 1] (3 months ago, 1 since then)

Loved the slides on the Hawthorne Effect. Much better than the dry, boring lecture I remember from college on that topic! The images in your presentation are stunning.

posted by bnixon on Participatory Marketing - What it is, How it Works [slide 22] (3 months ago, 2 since then)

Hi! Excellent presentation from France!! Tell me, where could I get the type of images you use? Do you buy them? Thanks and thank you for your pres! http://mindtax.com

posted by Jordix on Participatory Marketing - What it is, How it Works [slide 35] (3 months ago, 3 since then)

Incredible presentation, Love it

posted by posicionamientoweb on Participatory Marketing - What it is, How it Works [slide 50] (3 months ago, 4 since then)

Would have voted for this - but what's the deal with not allowing people to download it? Ironic given the content.

posted by paulsmarsden on Business Model Innovation Matters [slide 1] (3 months ago, 16 since then)

I have seen you present a few times Paul and it always has been great. Thanks for posting these presentations. I have posted about it here http://thingsdonotchangewechange.blogspot.com/ keep up the great work

posted by mickstravellin on Participatory Marketing - What it is, How it Works [slide 1] (3 months ago, 5 since then)

Thanks for the kind comments everyone. Muhie - you make a good point "isn't this all about engagement?" Yes - that's why I use the engagement ring image BUT the mass advertising industry has hijacked the term engagement as a buzzword for "attention" defining engagement as "Engagement is turning on a prospect to a brand idea enhanced by the surrounding context" - which if it isn't meaningless marketing mumbo jumbo is certainly not participatory marketing. So to avoid confusion, I call this kind of marketing participatory marketing

posted by paulsmarsden on Participatory Marketing - What it is, How it Works [slide 50] (3 months ago, 6 since then)