Using Social Media To Create Social Good Podcamp Seattle 062108 (Copyright 2008 Outsource Marketing) Ss

Slideshow Transcript

1. Slide 1: Using Social Media to Create Social Good Patrick Byers PodCamp Seattle June 21, 2008 1 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
2. Slide 2: Good afternoon. 2 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
3. Slide 3: Agenda  Social media is good for those in need  Social good is good for business  Examples  Q+A 3 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
4. Slide 4: Social media is good for those in need. 4 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
5. Slide 5: Social media is good for those in need  Efficiently collect $  Greater transparency  Less bureaucracy  Band together  Those in need can communicate one-to-many  The changing roll of media 5 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
6. Slide 6: “People are the media in social media.” Joe Marchese SocialVibe 6 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
7. Slide 7: Social good is good for business. 7 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
8. Slide 8: Marketing is broken. Too little Too much trust. information. 8 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
9. Slide 9: How to break the cycle? Responsible Marketing 9 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
10. Slide 10: Casting responsibility Too little trust. Strategic responsibility Execution responsibility ROI responsibility Marketing is broken. Message responsibility Environmental responsibility Social responsibility Too much information. 10 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
11. Slide 11: We live on planet earth We want to do the right thing We trust people like us 11 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
12. Slide 12: That’s why social responsibility is so important now. And social networking is a potent tool to gain trust. 12 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
13. Slide 13: Guy Kawasaki Chris Brogan @guykawasaki @chrisbrogan 13 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
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18. Slide 18: Freerice.com – 9 months  About 500,000  37,397,673,050 grains of rice  Fed 700,000 people, including 27,000 Myanmar refugees  Eradicating famine video 18 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
19. Slide 19: Causes 19 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
20. Slide 20: Causes – One year stats  12 million users  80,ooo causes  About 20,000 funded  $2.5 M given  Daily users  Facebook 60k  MySpace 25k 20 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
21. Slide 21: Total number donations 35,348 13,363 “Charity badges” created 1,810 672 Avg. donation amount $24.50 $25.07 Highest # donations in one day 5,408 2,837 Highest # donation in one week 19,545 8,891 Nonprofits/projects that received 481 125 donations http://www.parade.com/givingchallenge 21 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
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23. Slide 23: change everything 23 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
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27. Slide 27: more 27 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
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33. Slide 33: Image: Katherine Frey, Washington Post 33 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
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35. Slide 35: Thanks to Twitter friends that contributed to this presentation  guykawasaki  chrisbrogan  infinitypro  chinkerfly  warrenss  hollyhagen  jecarpenter  graydancer  freerangemom  drthomasho  whatleydude  thattallguy  free2becassie  sschablow  mohamed  ozma  jeannebreault  krisguy  keithdon  stacymonk  rrmediaservices  jimhirshfield  nmhull  mwalsh  mriggen  jeffbundy  gards  itsjustbrent  ethnicomm  emilyinchile  tabs  drewmclellan Friend them! Links available here: del.icio.us/patrickbyers/twittergood 35 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
36. Slide 36: More information, much more Links to everything in this presentation, and more is here: http://del.icio.us/patrickbyers/socialgood Links to people on Twitter that contributed to or were mentioned in this presentation: http://del.icio.us/patrickbyers/twittergood Friend me on del.icio.us when you are there! 36 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
37. Slide 37: Connect with Patrick Byers Outsource Marketing 425.283.1818 www.outsourcemarketing.com patrick@outsourcemarketing.com The Responsible Marketing Blog www.responsiblemarketing.com Connect with me on Twitter, LinkedIn, Facebook, Plaxo www.responsiblemarketing.com/connect Join Responsible Marketing Groups on LinkedIn, Facebook, Flickr, YouTube, etc. www.responsiblemarketing.com/groups 37 | Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008