How to break the internet

Slideshow Transcript

1. Slide 1: How to Break the Internet ● Paul Johnston ● Entrepreneur, Innovator, Businessman ● Addicted to Twitter (when it's up!) ● http://twitter.com/pjnet ● http://friendfeed.com/padajo ● http://padajo.wordpress.com
2. Slide 2: How to Break the Internet In The Beginning...
3. Slide 3: How to Break the Internet ● It was all very simple ● First came email ● The internet came into being off the back of email ● Then some other stuff like Usenet and Gopher ● Then came HTML and the Mosaic browser ● The interwebnet was truly born
4. Slide 4: How to Break the Internet The Egyptians are coming!
5. Slide 5: How to Break the Internet ● Companies started creating brochureware ● Lots of content started to be added to the fledgling interwebnet ● It all got a bit difficult to navigate ● Companies started providing organisation and searching ● Yahoo! Won the day
6. Slide 6: How to Break the Internet Wandering in the Wilderness
7. Slide 7: How to Break the Internet ● Proper Search Engines started to come along ● Google happened! ● Everyone loved Google ● Google ads started allowing people to easily make money
8. Slide 8: How to Break the Internet ● Peer to peer technologies emerged ● Really big files started to move ● Copyright started to be infringed ● Media companies started seeing revenue problems
9. Slide 9: How to Break the Internet The Promised Land...? Web 2.0
10. Slide 10: How to Break the Internet ● Blogs, wikis, RSS, Video, all started to happen ● UGC happened ● The interwebnet felt like it was changing and becoming more something for the community that used it ● Someone thought that we should call all this stuff something different
11. Slide 11: How to Break the Internet ● So someone came up with... ● Web 2.0 ● And we had a proliferation of Web 2.0 Websites and Social Networks ● Then we got things like Twitter ● And then Friendfeed came along
12. Slide 12: How to Break the Internet Uh Oh
13. Slide 13: How to Break the Internet ● I love Twitter ● ... and blogs ● ... and friendfeed ● And I love content aggregators
14. Slide 14: How to Break the Internet The Problem with Aggregators
15. Slide 15: How to Break the Internet ● Friendfeed is the most interesting tool of the moment (for me) ● It's an aggregator of all your stuff on the internet ● Commenting on any web-based content ● Aggregators cannot easily distinguish between 2 versions of the same content
16. Slide 16: How to Break the Internet RSS is the problem... or is it?
17. Slide 17: How to Break the Internet ● So here's the problem ● Setup an account on twitter (e.g. extremefeedback) ● Then go and setup a friendfeed account (the same) ● Tell friendfeed you've got a twitter account and it starts to consume it ● Then use twitterfeed to consume the friendfeed feed and post it to twitter ● You have the perfect feedback loop
18. Slide 18: How to Break the Internet Internet Feedback Loops: SpamBack
19. Slide 19: How to Break the Internet ● One piece of content ● Propagation across the internet ● Re-post back to the original place ● It's not new ● It will become a problem ● We're going to get more and more SpamBack
20. Slide 20: How to Break the Internet Is there a way out of this?
21. Slide 21: How to Break the Internet ● Yes ● But we need to change how we consume content ● Especially RSS ● The key is the unique content ID ● As well as passing around the content we need to pass around an ID
22. Slide 22: How to Break the Internet ● Pass around an ID alongside the content ● System that consumes will need to check that it hasn't already seen that ID ● If it has, it drops the content ● It's not foolproof, but it's a starting point ● The more aggregators there are, the more this idea of SpamBack will need to be taken into account
23. Slide 23: How to Break the Internet ”Dude! You'll break the internet!”
24. Slide 24: How to Break the Internet ● We have to be more careful about how we program consumption of RSS and other content feeds to avoid SpamBack ● Responsibility lies with both the aggregator and the feed creator ● As a friend of mine said when I was going to test this theory: ”Dude! You'll break the internet!”
25. Slide 25: How to Break the Internet ● Paul Johnston ● Entrepreneur, Innovator, Businessman ● Addicted to Twitter (when it's up!) ● http://twitter.com/pjnet ● http://friendfeed.com/padajo ● http://padajo.wordpress.com