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Change of Public Relations by the internet
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Desc: Change of Public Relations by the internet. Three changes: 1. Your message is checked 2. The internet gets more attention 3. Everyone is a source of information.
The consequence of these changes are that PR is no longer solely in control of a company's message. The consumer is now in control which message is received and how it is perceived.
Slideshow Transcript
- Slide 1: The change of Public Relations by the internet 8th of September, 2008
- Slide 2: Current PR: PR is in control of the message
- Slide 3: 3 important changes in PR: 1. Your message is checked 2. The internet gets more attention 3. Everyone is a source of information
- Slide 4: Three changes in PR: 1. Your message is checked + =
- Slide 5: Google-Check 1: information is more transparant
- Slide 6:easier comparison
- Slide 7:better overview in time
- Slide 8:and insight in place
- Slide 9: Google-Check 2: information can be accessed longer
- Slide 10: oldest webpage with my name: 12 years old (!) http://www.faqs.org/ftp/usenet/news.announce.newg
