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« Prev Comments 1 - 7 of 7 Next »
  • Lilit.P
    Lilit.P said 2 months Edit Delete

    Most informative and helpful pps.

  • angelinaani
    angelinaani said 3 months Edit Delete

    Lot of difference is there between web 1.0 and web 2.0. You have given that with a small example effectively. Nice representation.

  • nschock
    nschock said 2 years Edit Delete

    guest4315cd,

    Thanks for the comment. That's similar to the point that Andrew Keen makes in The Cult of the Amateur. I'm not sure if I agree with him or not, but it is an interesting and somewhat contrary view of consumer generated content. Regardless of whether or not you think CGC is good or bad, it exists and companies have to adapt to that reality.

  • guest4315cd
    guest4315cd said 2 years Edit Delete

    Really good show - love the imagery content its direct and creative.

    As for the conversation - regarding slides 28 -36 , my only concern with the

    everyone has a go revolution is that it creates a jack of all trades and master of none culture.

    If everyone and anyone can add to the content/info on line then that content

    all becomes more and more questionable (from a research point of view). The web will be less and less a place of reliable sources of information.

    Maybe I'm being paranoid.

    Besides that, Viva La Revolution!



    Adam B

  • intellagirl
    intellagirl said 2 years Edit Delete

    Really well done!

  • nschock
    nschock said 2 years Edit Delete

    Munaz,



    Thanks for the kind comment. I enjoyed your presentation as well.

  • munazanjum
    munazanjum said 2 years Edit Delete

    Hi



    This is quite convincing presentation.



    Well! See my PPT below yours named 'web2.0 and social computing'.



    Muanz

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    Web 2.0 and the online conversation

    from nschock, 2 years ago Add as contact

    39702 views | 7 comments | 244 favorites | 68 embeds (Stats)

    Desc: This is a presentation I gave to my agency to keep us up to speed on the latest in online communication trends. It touches on Web 2.0 design and open source, but focuses mostly on the social web.

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    Slideshow Transcript

    1. Slide 1: Web 2.0 Hosting the Conversation
    2. Slide 2: The World in Which we Live The Consumer is in Control
    3. Slide 3: Consumers have unlimited options
    4. Slide 4: Consumers are avoiding advertising Pop-up Blocker
    5. Slide 5: Some are revolting against it
    6. Slide 6: Consumers are Online
    7. Slide 9: Consumers are going to the web What are they finding?
    8. Slide 10: Web 1.0 Company to Consumer: Shut up & listen Consumer to company: Is anyone there?
    9. Slide 11: Web 1.0 • One-way communication • Pretty postcards • “brochure-ware” • Internet is just another channel • “Corporate-speak”
    10. Slide 12: Web 1.0 • People want human interaction • The Internet is NOT just another channel for broadcasting • The conversation went elsewhere
    11. Slide 13: If Web 1.0 is dead… …what is Web 2.0?
    12. Slide 14: Web 2.0 – three facets • Design • Open source • Communications
    13. Slide 15: Web 2.0 Design Customers want a rich user experience
    14. Slide 16: MINIUSA.com
    15. Slide 17: comeclean.com
    16. Slide 18: nike.com/nikeplus
    17. Slide 19: Web 2.0 Open Source If you want to get, you gotta give
    18. Slide 20: aws.amazon.com
    19. Slide 21: code.google.com
    20. Slide 22: RSS
    21. Slide 25: Web 2.0 Communication Who will host the conversation?
    22. Slide 26: Markets are Conversations Companies must: • Pay attention • Participate
    23. Slide 27: Who do consumers trust? • CEO or Secretary? • Marketing or peer? “a person like me” i.e. other consumers
    24. Slide 28: Social Media put Consumers in Control of the conversation Every consumer is…
    25. Slide 29: … a publisher
    26. Slide 30: …a DJ
    27. Slide 31: …an expert
    28. Slide 32: …a broadcaster
    29. Slide 33: …an editor
    30. Slide 34: …a network
    31. Slide 35: …a critic
    32. Slide 36: …syndicated
    33. Slide 37: If institutions want to participate in this conversation, they must acknowledge and facilitate consumer control.
    34. Slide 38: Changing MSM The mainstream media are opening their sites to citizen journalism
    35. Slide 39: ushare.keloland.com/ushare
    36. Slide 41: Changing Companies Companies are creating what are essentially online databases that capture user generated content
    37. Slide 42: amazon.com
    38. Slide 43: ebay.com
    39. Slide 44: musicdownloads.walmart.com
    40. Slide 46: Thank You Nathan Schock Director of Public Relations Breukelman Kubista Group freshglue.com myspace.com/nschock linkedin.com/in/nschock AIM: natjoschock Skype: nathanschock
    41. Slide 47: References • Slide #4: tivo.com, toolbar.google.com, xmradio.com, donotcall.gov • Slide #5: adbusters.org, nologo.org. Hat tip to Piers Fawkes, PSFK ( www.psfk.com/branded_utility_psfk_13nov06.pdf) • Slide #6: Pew Internet & the American Life Project ( www.pewinternet.org/trends/Internet_Adoption_4.26.06.pdf) • Slide # 7, 8: Morgan Stanley, Mary Meeker & David Joseph ( www.morganstanley.com/institutional/techresearch/pdfs/Webtwopto2006.pdf) • Slide #16: MINIUSA.com. Hat tip to David Armano, Logic + Emotion, and Kevin Mullet, Macromedia Experience Design Team, The Essence of Effective Rich Internet Applications ( http://darmano.typepad.com/for_blog/essence_of_ria.pdf). • Slide #17: comeclean.com • Slide #18: nike.com/nikeplus • Slide #20: aws.amazon.com • Slide #21: code.google.com • Slide #22: feedicons.com • Slide #23: bloglines.com • Slide #24: my.yahoo.com
    42. Slide 48: References • Slide #26: Cluetrain Manifesto (cluetrain.com) • Slide #27: Edelman 2006 Annual Trust Barometer ( edelman.com/image/insights/content/FullSupplement_final.pdf). • Slide #29: blogger.com, typepad.com, wordpress.org, spaces.live.com • Slide #30: podcast.net, apple.com/itunes, music.podshow.com, apple.com/ipod • Slide #31: wikipedia.org • Slide #32: youtube.com • Slide #33: digg.com • Slide #34: myspace.com/nschock • Slide #35, 42: amazon.com • Slide #39: ushare/keloland.com/ushare • Slide #40: argusleader.com/apps/pbcs.dll/section?Category=COMMUNITYPUB • Slide #43: ebay.com • Slide #44: musicdownloads.walmart.com • Slide #45: music.yahoo.com

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