Nokia Recycling Survey Results

Slideshow Transcript

1. Slide 1: Nokia Global Consumer Survey on Recycling
2. Slide 2: Nokia Global Consumer S urvey on Recycling • 1 3 countries • 6 5 0 0 people interviewed FACE TO FACE SURVEY • 5 0 0 interviews completed in ea ch country • Q1 2 0 0 8 ONLINE SURVEY India China Indonesia Nigeria Finland Germany Italy Russia Sweden UK Brazil UAE USA
3. Slide 3: Only 3% of people recycle their mobile phones • Around 3 billion people are using mobile phones in the world • People on a vera ge ha ve each owned around five phones • 7 4 % of the respondents don’t even think a bout recy cling their devices • M a ny of the respondents were unaware tha t it is even possible to do so
4. Slide 4: Where are all the phones? 8 %ot her 3 %a re being recy cled 2 5 %a re being pa ss ed on t o f riends or f a mily 4 %a re being t hrown int o la ndf ill 4 4 %a re being kept a t homes 1 6 %of people a re selling t heir used devices pa rt icula rly in emerging ma rket s * 8% lost, stolen etc.
5. Slide 5: What people think about recycling? • 7 2 % think recycling makes a difference to the environment • 7 4 % sa id they don’t think about recycling their mobile phones • 8 8 % of people in Indones ia • 8 4 % of people in India • 7 8 % of people in Bra z il, Sweden, Germa ny , Finla nd
6. Slide 6: Why aren’t people recycling their mobile phones? • If they were to recy cle their phones they wouldn’t know how to do tha t • 7 1 % were una wa re of where t o do t his • Ha lf of those survey ed didn’t know phones could be recycled • Awa renes s lowest in India a t 1 7 % a nd Indonesia a t 2 9 % • Awa renes s Highes t in t he UK a t 8 0 % a nd 6 6 % in Finla nd a nd S weden
7. Slide 7: Nothing is wasted • Upto 8 0 %of a Nokia device can be recycled • Plastics tha t ca n’t be recy cled a re burnt to provide energy for the recycling process • Other ma teria ls a re ground up into chips a nd used a s construction ma teria ls or f or building roa ds Nothing has to go to landfill
8. Slide 8: Recycling video • http://www.y outube.com/wa tch? v=6 y f h9 xY2 8 l4
9. Slide 9: We provide the largest voluntary recycling scheme in the mobile industry • Nokia ha s collection points f or unwa nted mobile devices in 8 5 countries a round the world • People ca n drop of f their old devices a t Nokia stores a nd almost 5 ,0 0 0 Nokia Care Centers www.nokia.com/ werecycle
10. Slide 10: Consumer options Ta ke- ba ck ca mpa igns Nokia Service Point s in wit h WWF, Pla n… 8 5 count ries, up t o 5 0 0 0 loca t ions Elect ronics wa s t e producer a ssocia t ions in EU 2 7 count ries + Aust ra lia China Green- box progra m Free post a ge in US A a nd UK
11. Slide 11: Our response to survey results •We a re expanding our global take- back program by a dding ma ny more collection bins a nd promoting these in store to ra ise a wa reness •We a re developing a series of ca mpa igns a nd a ctivit ies to give people more information on why, how and where to recy cle their old a nd unwa nted devices, cha rgers a nd mobile a ccessories •New recycling campaigns in M a la y sia , Turkey a nd Fra nce since the survey results were published
12. Slide 12: Thank you 12