They advice to be true, but it is Google's PR campaign. There are a lot of Google's PR, they try to get monopoly over the Internet. Don't you think that company, that earns with ADS, is much worse than company, that takes one-time payment? 'Stupids pay always'.

Great slideshow for reference. Very nicely done!

I am reading blog on groundswell and found your slideshare link.
I love the presentation.

well said mzkagan. as you highlighted in the presentation, we're going through a fundamental change in marketing, and i think it's for the better.

I usually say Web 2 is web do, i.e. dont talk about it do it. I do however now like your train analogy just f*ing get on :)

no sh*t - :-)

great slide for reference
-------------------------------
http://www.grandonk.net

All of the references used in this presentation are cited at the end in the 'credits' section. For more detailed information about specific sources of stats for specific slides, please see this blog entry: http://bonafidemarketinggenius.com/2008/08/14/do-39-of-in...

Can you provide the references to stats?

Today's societies are imaginable without media. It has advantages and disadvantages as well. Are these statistics really true?

nice ppl

Great work. I am a research student. It'd be great to know the source of data discussed.

Informative show thanks for sharing it

This presentation is really good! To the point and clear. Great job! Efficient organization of words and images to communicate!

I'm disappointed that you didn't win. I really liked your presentation best.

great presentation!!

Awesome

A+

very good work indeed. Compliments VIVISSIMI (in italiano :-)).

Congratulations!!!

brilliant.

Hi Marta, this is a perfect work - congratulation - We blog it on our French blog dedicate to the social media marketing. Please have a look if you mind :-)
http://www.mediassociaux.com/2008/07/24/what-the-fck-is-s...

Congratulations!

Congratulations.......

Great presentation.

Congratulations on the Honoroble Mention in the WBPC!

this does a good job to explain it.

great workk..congratulation... and Comunication is the power...

Posted here http://tinyurl.com/64j8y8 hope it's ok:)

Really nice one. Interesting slide show.

Just a question: if social media don't have to f...k with people, how do explain the success of facebook, myspace, flickr, ... whose Terms of Use and Privacy Policy don't show any form of respect for people

Perfect! So well done!

If you clean up all the F's please let me know. I'd love to share with colleagues....Title you can keep but all the subsequent F's get to be a little much :)

şiir

You are absolutely right to say 'Don't F***K with people' for we are the heart of any social media. Good show worthy of sharing.

This was outstanding. I am going to send a link to my BNI group on this. Great and thorough explanation. Could I get your permission to embed this on a blog or website? Ken Jansen Realtor Overland Park KS

Great slide show... must admit i kinda watched it a few times and might be embedding it later.

Bold content and nice design!

Interesting content, but too crude of a ttile to take seriously.

very interresting...
S.

Interesante presentación. Creo que el factor humano acabará por considerarse sin duda alguna como el más efectivo y el más armónico. Suerte en el concurso (crucemos los dedos:)

Thanks for the presentation. I loved it!!! It´s simple and define what we really need to know.

For more interesting reading on how to apply social media technologies, check out Groundswell from Charlene Li and Josh Bernhoff. Good for building internal buy-in/understanding of how social media tools tie into traditional marketing functions.

Very interesting and informative. Thumbs up!

Isn't it great the way you can use social media to point out the flaws in someone's argument?

These words are all very nice but are they actionable? Where are the great case studies?

Source? Oh, and by the way, what exactly is 'social' and 'conversational' about a company publishing a blog? Isn't this functionally equivalent to a newsletter? It being well known of course that the revolutionary media of newsletters revolutionised marketing.

Source?

Aha! A quoted source. Does this mean the source of all the other 'facts' is google? This statistic sounds convincing, of course, but covers up the obvious truth that this was also true before Myspace and Facebook existed.

What is the source of this data? By the way, this has always been the case, and people don't trust advertisements no matter what form they take. Advertising on social media will still be consumed as 'advertising' no matter what buzz words you use to describe it.

What is the source for this data? By the way, Jupiter research data quotes that only 15% of viral campaigns generate any positive word-of-mouth, let alone any ROI, so TV still beats social media even if this statistic is true, which we have no reason to believe as no source is quoted...

What is the source for this data? It conflicts with thinkbox data...

Excellent presentation.

There are 2 tools I use to 'listen' to conversation that I think all companies should look at:

- search.twitter.com: listening to the mood of people you care about (not just what they do but what is in their mind.

- eCairn: listening to blogs - same idea as twitter, but this is not just mood any more, as blog posts take a little more time to write, and tend to capture attention over a longer period of time

great work..brilliant!!!

To see more fashion.

Great presentation. Could you sent a copy to me ? www.sofashion1.com or wpf414822541@gmail.com

Great presentation on so many levels.

You left out the most popular social media: email.

Très bonne synthèse qu'on prend plaisir à lire.

Great and brilliant slideshow!!! You really are a pro



Here, we can see your fans wanted ...a copy, a copy, a copy!! :)

So what? You get my vote 'UP'



Would like to have your advice on

http://www.slideshare.net/Lenze/me-i-do-my-best-to-save-t...

All comments are much appreciated.



All the best - Phil

I would love to have the PPT: lisa@theglowingedge.com Great job!

That's most brilliant! A superb mixture of fun and facts. I am deeply impressed.



Thanks for sharing! I would also love to have a copy - sorry for asking but download really does not work here... gordonway@aol.com

I'm happy to see so many people love this slide show as it will mean I can continue to shine in the field of marketing, surrounded as I no doubt will be by people who think this kind of mediocrity is 'the future'

I'm happy to see so many people love this slide show as it will mean I can continue to shine in the field of marketing, surrounded as I no doubt will be by people who think this kind of mediocrity is 'the future'

I would love a copy of the deck please - lexy@howorth.com.au

I tried to download the file but it is not letting me.

Fantastic deck - love it! Love all the thinking - Cluetrain Manifesto

Thanks to everyone who has voted, favorited, and connected with me in recent weeks! Pooh on you mean people who log on as 'guest' and leave nasty remarks. You're entitled, but geez... maybe lighten up a little?

After an overwhelming number of requests for copies of the deck, I've made it available for download. This is only the PDF version, however. If you have a request for the PPT version, please contact me directly with your need.

And now for shameless self-promotion: I'm more than happy to come to your agency, company, client site, association, etc. and deliver this presentation (or a customized version) live & in-person. Again, contact me directly or visit http://martazkagan.com to submit a request.

Thanks again!
Marta

Wonderful !! Thanks a lot for this presentation. Could I have a copy too please ?
Jpboudat@gmail.com

Great Presentation. Is it possible to have a copy?

would love to have a copy of this as well. Cheers-Carree

th_cs@hotmail.com

Looks great. I would love a copy also. ckilpatrick@cmprods.com

this was phenomenal! if you would share a copy of the deck, i'd be most grateful. thanks!

andrew.n.levitt@gmail.com

Neat stuff! I would like a copy too.



vgirotra@gmail.com

Hi.

As per your point #4), what about this BMW case? http://chasnote.com/2008/04/04/bmw-graffiti-contest-gives...



When you're talking about advertising, you have no exact, quantifiable results regarding your sales. The most important thing is make the people talk about you, and talk about you, and.. (some would say: no matter how).

As John Wanamaker said it well: 'Half the money I spend on advertising is wasted; the trouble is I don't know which half.'

FAIL.

Makes the exact same error that every other member of the OMG Social Media XD XD hivemind makes.

1) People have never trusted advertising, or claimed to be affected by it, but despite this there are thousands of case studies to show it works.
2) Conversations existed before the internet, dumbass, that's why people have mouths and ears. The only difference is they're happening in a different place.
3) Just because people occasionally mention brands on social networks does not mean that you can use that to effectively market your brand.
4) Pointing at a site and saying 'starbucks uses social media' is NOT a case study. A case study has proven, quantifiable results. There are NO social media case studies.

HI. I'm very interesting in this subject and found you presentation that it's really worthy it. If it is possible, I'd like to have a copy to make an intern presentation in my company.
My email address is jonasferreira@yahoo.com
I really appreciate it.

Hi, I would love to request a copy too if possible? Please send it to sian_e_phillips@hotmail.com

Many thanks,
Sian

Hi, I would like to have a copy too, if possible: frederic.dorsimont@arcww.co.uk.

1,000 thanks and great work!

Great presentation may I please have a copy as well.
Cheers,
patrick@weir-creative.com

Good use of space and visuals. Especially like how key numbers are highlighted through a different color. However presentation could have focused more on the latter half which has some very good action steps to tap into social media. First half just tells us that social media is big which is not news. Almost every second presentation is talking about how social media is the next big thing.

Great pres, do you mind sending me a copy too??? Please!! rbermingham@brayleino.co.uk

Great!

May I request a copy melvin@mindsharing.eu

Thanks in advance!

Looks good. Could I have a copy?



stephen.smith@faifaxmedia.co.nz

hi there. Great preso. Can I get a copy.

tonythomas@live.com.au

Almsot but one big error. It says 'Social Media is people having conversation online.' Nope. Social Media is people having conversation. Period. No matter where, how and all. IMs and Phones, Blog comments and Newspaper's Reader letters, they all are social media.
It's not the online that makes it social, or media. It's the people.

I agree about the Simsons's language, while the content is good

I accidentally pushed the down thumb button. ack! Can I reverse? This is the most succinct explanation of social media I have ever seen.

The content is useful, but the title is 'shocking.' I'm sure you wanted to grab the audience's attention (which you probably did). But if I want information, I don't want to feel like I'm watching the Simpsons.

really useful stuff. can I get a copy? shawn_u@yahoo.com

Great presentation. May I request a copy roregan@hldnow.com. Thanks in advance

thumbs down for not making it downloadable or shareable.

That source on slide 36 is the Universal McCann Comparative Study on Social Media Trends, April 2008. A good chunk of the data in the deck was sources from that study.

It is about emresiion, not about the business.

The social netwoking business meets a lacks !

10 Lacks of Social Networking Business

http://www.slideshare.net/ishmelev/lack-of-social-networks/

on slide number 36 you quote a study but I cant read what source it has because it's written in arial pt 0,5. Could you please provide this info? Thanks in advanke! Ed

BIG thumbs up. Irreverent, out of the box AND loaded with the traditional info needed to make an informed decision

lengthy yet really useful. would like to use it with my presentations as well.

Excellent presentation! May I receive a copy of it? Regards. camila@s2.com.br

your deck f**king rules

I can hardly believe 45% of onliners have their own blog and more than 30% use RSS - what does 'active onliner' mean in this case?

Sorry, have seen all these charts and examples before...

I voted down just because of the title. You didn't need the f word. It eminds me of a shock-jock on the radio. I vote down on them too.

this shit is great

Communication is your job .. I see :)

Pretty neat overview. Thanks for sharing

Lovely. So clean and to the point.

superb, I keep coming back to suck in a little bit more each time.

excellent presentation, too bad there isn't a pdf available for download...

No f**king contest. I vote for the Mavin of Marketing. This deck rocks. Even Gen X-ers like me can understand social media after viewing.

Well done