Happiness as Your Business Model

Slide 1: Happiness as Your Biz Model

Slide 2: why happiness?

Slide 3: welcome to the ‘me’ era

Slide 4: but it’s not just the millennials...

Slide 5: ...every ‘generation’ seems to be searching for happiness...

Slide 6: pampering and relaxing

Slide 7: leisure time and hobbies

Slide 8: work/life balance

Slide 9: world travel and adventure

Slide 10: health and fitness

Slide 11: books

Slide 12: movies what movie isn’t about the search for happiness?

Slide 13: happiness is a multi-billion dollar industry

Slide 14: people are very conscious of every decision they make towards becoming happier

Slide 15: so, how does your business fit into this?

Slide 16: the sad truth is...

Slide 17: while this is how companies see themselves.

Slide 18: this is how people talk about them.

Slide 19: the craziest part of all of this is that

Slide 20: companies are run by people

Slide 21: people who, like everyone else, are pursuing their own happiness...

Slide 22: so, then, what makes people happy?

Slide 23: what makes people happy? • autonomy (feeling that your activities are self-chosen and self-endorsed) • competence (feeling that you are effective in your activities) • relatedness (feeling a sense of closeness with others) • self-esteem (set-point, or the person’s natural propensity to happiness) from the Journal of Personality and Social Psychology, published by the American Psychological Association (APA).

Slide 24: autonomy

Slide 25: autonomy includes: •feeling in control of one’s surroundings •understanding one’s own resilience •feeling of agency •empowerment

Slide 26: competence

Slide 27: competence includes: •confidence in one’s abilities/knowing one’s strength’s •feedback from others on one’s performance •learning and growing skills •self-actualization •doing meaningful work •getting into flow

Slide 28: relatedness

Slide 29: relatedness includes: •interacting with others •connecting with people and connecting people •giving to others/being generous •feeling loved •emotional security •acknowledgement and support (mentorship)

Slide 30: self-esteem

Slide 31: self-esteem includes: •your ‘set-point’ or natural (genetic) confidence level •something you can work on through cognitive behavioral therapy, meditation or medications •not influenced from the outside world, but apparent when triggered by events from the outside world

Slide 32: what are the barriers to happiness?

Slide 33: barriers to happiness • fear (anxiety of failure, ignorance, mistrust) • confusion (noise, paradox of choice, lack of good information) • loneliness (isolation, disconnection from others) • lack of control (feeling of loss of control over one’s life and surroundings, secrecy, loss of agency) • struggle for survival (basic needs not met)

Slide 34: fear

Slide 35: contributors to fear •ignorance •misinformation •insecurity •inexperience •fear-mongering •mistrust

Slide 36: pew internet research noted that the majority of people ages 50+ who are not online are not online because of the scary stories they hear.

Slide 37: confusion

Slide 38: what leads to confusion •paradox of choice •noise ratio •lack of clear information •secretiveness •half-truths

Slide 39: loneliness

Slide 40: what causes loneliness •isolation •distrust of others •fear of rejection •lack of acceptance •insecurity

Slide 41: lack of control

Slide 42: what leads to lack of control •loss of control over the circumstances of one’s life •loss of agency •withheld information •secrecy •uncontrollable circumstances

Slide 43: struggle for survival

Slide 44: remember maslow’s hierarchy of needs

Slide 45: you can’t get here without all of these being taken care of

Slide 46: and your business model?

Slide 47: in order to be an agent of happiness, you need to either create the environment for happiness OR intervene in the barriers to happiness...

Slide 48: ideas?

Slide 50: http://www.slideshare.net/missrogue

Slide 51: About those rockin’ images • Many of them are purchased from iStockPhoto.com (yay! iStockPhoto is an awesome Canadian company!) • Except for: • book covers, movie posters (from Amazon.com) • And the Flickr photos used from: • Starbucks Cup: http://www.flickr.com/photos/mjb/118418786/ • Starbucks Globalism: http://www.flickr.com/photos/thorinside/55362248/

Slide 52: Tara Hunt tara@citizenagency.com 415.694.1951 skype: tarahunt747 www.citizenagency.com www.horsepigcow.com (tara)