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Big Spaceship Click:NY Presentation
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Desc: Developing a creative culture - some principles I've learned along the way.
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Slideshow Transcript
- Slide 1: Click NY 2008
- Slide 2: End Tag 2008 Fun with Papercraft
- Slide 3: We’re 8½ years old.
- Slide 4: We work in DUMBO, Brooklyn.
- Slide 5: Client List 20th Century Fox Gucci OfficeMax A&E HBO Paramount Pictures ABC The Hollywood Reporter Royal Caribbean American Movie Classics Krispy Kreme Screen Gems Billboard Lifetime Sony Electronics Coca-Cola Macromedia/Adobe Sony Pictures Columbia Pictures MGM Starter Corona Miramax Films Target Disney MoMA Turner Broadcasting Dreamworks NBC Universal USA Network Food Network Nestle The Weinstein Company Glaceau Nike Warner Bros.
- Slide 6: What we’re not... + a “web design shop” + a full service interactive agency + an ad agency + a production company
- Slide 7: we’re a digital creative agency we focus on innovating where brands and consumers meet.
- Slide 8: everyone’s creative don’t say “Creatives.”
- Slide 9: everyone’s creative if you’re not, you can’t work here.
- Slide 10: don’t hire assholes no matter how talented.
- Slide 11: hire to be the dumbest person in the room there are two ways to manage...
- Slide 12: give autonomy we stay small and manage by exception.
- Slide 13: Our teams + Cheapie’s Playhaus + Flash ‘Merica + Cobra Kai + The Special Bears
- Slide 14: Our Office
- Slide 15: Our Office
- Slide 16: Our Office
- Slide 17: Our Office
- Slide 18: experiment constantly and not just for clients...
- Slide 19: Foosball Experiment Fun with Sensors
- Slide 20: focus on culture fun begets passion. passion begets quality.
- Slide 21: Stryson Short on looks. Tall on action.
- Slide 22: stay flat no more hierarchy or process than we need.
- Slide 23: Our Team Strategy Production Design Development
- Slide 24: Their Process Strategy Production Design Development
- Slide 25: Our Process Strategy Production Design Development
- Slide 26: small is good it’s hard not to grow.
- Slide 27: Some Principles + Everyone’s creative (there’s no such thing as “Creatives.”) + Don’t hire assholes. + Hire to be the dumbest person in the room. + Give autonomy. + Experiment constantly. + Focus on your culture. + Stay flat. + Small is good (but it’s hard not to grow.)
- Slide 29: thanks. bigspaceship.com bigspaceship.posterous.com think.bigspaceship.com twitter.com/bigspaceship
