Website Designers

Slideshow Transcript

1. Slide 1: presentation to: Website Designers 2008 The Incredible Power of Video Ann Bjornvick Sales Operations Manager LEHD Media
2. Slide 2: Agenda • About your business • Driving Traffic to the Website • Greeting Guests at your Virtual Business Front Door • Turning Website Visitors into Paying Customers • Turning Foot Traffic into Revenue • The Common Benefit of a Rising Tide • Why LEHD Media • Next Steps
3. Slide 3: Let’s talk about your services to clients….. • Your company is a melding of art and technology. The Graphic Arts and Creative side tells “the story” for your clients. The technology side delivers “the story” via the web in the most optimal fashion. • Your clients range from single propriotor operations to public companies, you provide full web services for some and peripheral support for others. • The clients are fully aware that their website is now the “Front Door” to their business, it’s where they first meet customers, the place of first impression. You must pull out all the stops to ensure the visitor stays and browses at least long enough to consider a second look. • Just creating a client website is not enough. There’s constant pressure to improve the clients internet rankings and conversion rates of site visitors. Sometimes it’s what you can see on the site, but often it’s the hidden technology and techniques you have “under the covers” that makes the effective difference. • It’s a very competitive business, and always “what have you done for me lately”. • Your company has grown to the point where you realize everything doesn’t have to be home grown. You feel comfortable with strategic partnerships, using industry standard solutions that are integrated into your value added model.
4. Slide 4: Let’s talk about Client Marketing….. marketing Driving Traffice to the Website What you are doing! • The SEO software and services you provide help raise your client by relevance as high in search rankings as possible • Your client is a member of the appropriate professional Associations and is listed in their directories as well as Yellow Pages both in hardcopy and on-line. They pay for these memberships and placements. Improvement! • The 30 second e-spot video is the style you are familiar with for a TV commercial. It clearly states - Who you are, what you do and how the consumer can contact you. The difference is - you had to pay to place that commercial on the TV (in a few selects spots per day, and may not have been financially feasible at all) as well as paying for it’s creation. With on-line directories you are on the air 24/7 and for many directories the placement is free. • The e-spot video is designed to be a part of your on-line video directory placements strategy. Video is classified as a high priority feature on all directories therefore your placement comes up very high in the rankings when you have video included - what’s the point of being in a directory if you don’t come to the top of the listing when a visitor is looking for your kind of hotel in your geographical location. • In addition to your current directories your video e-spot can be placed on google, YouTube, and many other on-line search engines for free.
5. Slide 5: Driving Traffice to your Website marketing Evidence! • An industry association tracks and analyses the traffic to their site. They have found when a site visitor is looking for one of their members they visit 4.8 sites on average. However, when site placements contain video the visitor stops after 1.8 sites. This means less than half the sites are visited before the client decides they have found what they were looking for. The video is the variable. The video makes the difference. The impact of video is dramatic. • Source:Findlaw.com Blendtec of Orem, Utah makes and sells blenders. They created video and used internet directories including YouTube and took their annual gross revenue from $2m to $10m - they got 35 million hits on YouTube.
6. Slide 6: Let’s talk about Client Marketing…… Greeting Guests At The Front Door What they are doing! • When people come to their place of business they (or a surrogate) are there to greet them at the door, welcome them in, ask how they can help. Warm, friendly, welcoming greeting. • They ask themselves - Is the new front door of my business my Web Home Page? We would suggest it is. • Most visitors meet your client for the first time as a result of an on-line inquiry - are they there to greet them? Improvement! • When a visitor opens the Home Page - Have the client walk onto the screen, be there to greet them - personally • Tell them who they are and why their business could meet the visitor’s needs (approx 15-30 second video) • Invite them to visit for as long as they want, look around, select various tabs and give a quick overview of what they might find behind each • Be as friendly and helpful as you would be if you were standing in front of the visitor in person • Visit the LEHD Media web page to see an example
7. Slide 7: Greeting Your Guests At The Front Door First impressions stick, we all know that!!!! From the reception desk in the front office to the Official Greeter at Walmart every business that is serious about staying in business has a greeter • It’s easy to figure out how to do that in a bricks and mortar establishment - but now the game has changed, your front door is a virtual entry • The good news is - you now can greet every visitor personally, 24/7 no days off via a video greeter. Your warm smile, helpful hints, personal passion, will get your visitors to stay on your site at least 15 seconds. Once you have passed that threshold the chances go up exponentially they will stay longer - that means business!
8. Slide 8: Let’s talk about Client Marketing Turning Website Visitors into Customers What you are doing! • You have created an attractive, informative and easy to navigate website for your client. You state who they are, where they are and what products and services they have to offer. The more complex the client the more tabs, text, logos and graphics intensive it becomes to try to “explain” just who this client really is. You know they’re great people and have a unique value proposition - but just how do you best express that on the site? You DON’T want their website to be just a “me too” proposition. Improvement! • Depending on the clients business type there are several vidoe styles that may be best suited to highlight their strengths. If they are product manufacturers then “product demo” might be best. However, if the product requires very intense research and development maybe a “tour” of the research facility might be most impressive. If the product is facility based, for example a holiday resort, then a “tour” is obvious. In the case of a client that is purely service based, for example a Law Firm or investment company then the testamonial style video offers great potential. • In all cases we are using the multi dimensional value of live video to express passion, emotion, precise understanding - creating a connection between what the client has to offer and what the site visitor is looking for. Don’t show a picture of a shiny blue box, show HOW it works and what it ACTUALLY achieves. Don’t show a picture of the pool, show a happy family playing together, loving their experience. Don’t let a lawyer tell you he’s good, let his client confirm their great experience with the firm. There’s no substitute for seeing it, hearing it, feeling it concurrently - ask the visitor to react - contact us! Ask for a quote! Forward or download our video clip! Click for more information!
9. Slide 9: Let’s talk about Marketing Turning Website Visitors into Customers Evidence! A california company who ownes a group of Boutique Hotels in the San Francisco area decided to create “tour” videos for their websites. They felt the PERSONALITY of their hotels wasn’t coming through on the web without the video addition. After adding the tour videos their reservations increased 5% over the same period the previous year. Source: www.personalityhotels.com
10. Slide 10: Let’s talk about Client Marketing…. Foot Traffic into Revenue Two Basic Models! • There are two basic foot traffic models. One where the customer comes to the client and one where the client goes to the customer. Both are foot traffic. In the case of bricks and mortar there is an opportunity to show the client what you have, they are there on your premises. There is a greater opportunity for staging, brand and image reinforcement when the customer comes in. In the alternative model a sales person has to go to the prospective customer and “explain” the value of the product or service. However, there can be greater accessability when you are willing to go to them. Both instances can be considered a “golden” sales opportunity - none better. Enhance the Opportunity! • Create product videos. Ensure everything your client has invested in so heavily, is seen, heard and experienced one way or another by every potential customer. Make sure they can’t just whizz through their product presentation without undertanding the true value of the product line. • Instead of trying to explain very complex process or equipment, site tabs could lead a visitor to full bore demonstrations of features and functions. Messages about brand, individual products, services, community presence etc. Laptops carried in by sales persons and consultants can replay video segments that are tested, strong, consistently relay the corporate message from password protected areas of the site that only they can access. • In either case, if the product is complex and it needs to be demonstrated or explained in detail to make the sale - a well considered, painstakingly produced video is going to have a consistent impact Vs hoping today’s on-the-fly individuals performance will be up to par. The website could gain a whole new value as a vehicle to deliver video.
11. Slide 11: Let’s talk about Marketing…. Foot Traffic into Revenue Evidence! • 20% 30% 70% • In the 1990s a well published study was conducted that proved people retain at least 70% of information they see and hear concurrently, but only 20% of information they read and 30% of the content of a picture. The walking, talking, expression filled video is the very best take away tool available to relay your message clearly and unforgettably. Gdiapers is a company who produces eco-friendly products. DOUBLE MONEY They produced a series of videos on their website showing people how to use the products and the disposal methods and green advantages. This $2m company doubled their revenue last year. Using informative product videos worked for them, this strategy could work for you too!!
12. Slide 12: Let’s talk about Marketing….. Evidence! • “Online video is growing at a fever pitch, with over 10 billion videos watched in February 2008, a 66 percent jump from the previous February.” - www.comscore.com 10 Billion Videos • Did anyone forward a video of your customer’s business lately - better question - does a video of your customer’s business exist?
13. Slide 13: Why LEHD Media? • Web based video is our total focus - 100% of the business  Broadcast quality product created specifically for the web  Honed processes and procedures designed to capture the essence and deliver the message  Forward thinking and very creative, not a cookie cutter product  Personnel with years of experience both in front of the camera as well as behind it  Guaranteed turnaround time  A-La-Carte pricing for benchmark value
14. Slide 14: How LEHD Media will work with you • You ascertain your customers want/need requirements for video on their web • Call in Lehd Media as one of your consulting resources • Lehd Media consultant will conduct needs analysis and storyboard requirements • Both return to client to check accuracy and make any adjustments - get sign off • Give proposal content to you - you present to client with your additional required services (incorporating video, any re-design, hosting video files etc.) • Lehd Media will conduct shoot, edit, complete to DVD delivery • Both parties return to client for product review and sign-off • There is a sales lead commission consideration to you from LEHD Media • LEHD Media is dedicated to producing web based video. However, we are strictly focused on the video and are completely non-competitive in all other aspects of web lifecycle, we are the perfect strategic partners for a company like yours.
15. Slide 15: Next Steps • Go to www.lehdmedia.com o Look around o See samples of our work o Request a meeting with our principles • We Will Develop a Free Sample Proposal for you of your clients including: • Statement of work • Timelines • Pricing • Terms and conditions • Get Ready to be a Leader in Your Market • Video will have a huge impact on your business results • It’s not a question of “if” but - when. Lead or follow • Video is an essential element on the Internet - the Internet is essential to your business future • Real communication results for real people