Online Community As Party

Slideshow Transcript

1. Slide 1: Your Web Site Is a Party Waiting to Happen Lee LeFever Principal, Common Craft
2. Slide 2: Community Opportunity
3. Slide 3: Improved Changing Tools Perceptions New Opportunities
4. Slide 5: Communities and Parties Are Similar
5. Slide 7: Your Party Needs A Reason To Be
6. Slide 9: Purpose is Absolutely Necessary Serve a Need, Address a Problem Set Goals and Share Progress Identify What’s Related
7. Slide 10: Your Party Needs Planning
8. Slide 11: Planning: Preparation for Scale Simple and Flexible Personas: Specific Types of People Prepare for Evolution
9. Slide 12: Your Party Needs a Place
10. Slide 13: No One Wants a Ghost Town
11. Slide 14: Match Environment to Community Cozy is Good - Start Small and Build to Needs Match Purpose to Environment Keep it Clean – No Broken Windows
12. Slide 15: Your Party Needs a Host
13. Slide 17: Have a Host or Community Manager Accountability and Direction “Middleman” Between Community and Business Works with Designers and Developers
14. Slide 18: Your Party Needs Rules
15. Slide 20: Your Community Needs Guidelines Terms of Service – Needed, But Different Provides Common Foundation Helps with Enforcement Must Be Clear (fun helps too!)
16. Slide 21: Your Party Needs A Bouncer
17. Slide 22: Beware the Trolls - They Are Toxic
18. Slide 23: Bounce Trolls and Spammers with Care Best Policy For Trolls: Ignore Them Enable Your Community to Help Direct Contact Can Help Resolution Consider a Forum For Selling or Flaming
19. Slide 24: Your Party Needs An Invitation
20. Slide 28: Members Invite Members Let Them Take Community With Them Be Explicit About Inviting Friends Consider APIs for New Directions
21. Slide 29: Your Party Needs Introductions
22. Slide 32: Member Profiles are Key Learn from Social Networking Member Matching (tags?) Enable Customization
23. Slide 33: Your Party Needs Time To Develop
24. Slide 34: Communities Take Time Focus on Who IS There Make Decisions Based on Feedback
25. Slide 35: Your Party Needs An Event
26. Slide 38: Bring People Together For a Bit Invite a Special Guest Contests, Giveaways Think Offline Too
27. Slide 39: Your Party Needs People To Pitch-In
28. Slide 42: Mobilize Your Community Share Your Needs, Problems, Thoughts Make Helping Easy and Fun They Want to Help!
29. Slide 43: Your Party Needs Multiple Ways to Participate
30. Slide 46: Move Beyond Discussion Offer a “Gateway Drug” Ratings, Votes, Survey, Poll Blog? Wiki? Social Networking – Friends and Groups
31. Slide 47: Your Party Needs Variety
32. Slide 48: People are Different – Express It Give Charter Members Special Badges Give New Members a Special Place Match up New and Old
33. Slide 49: Most Important Ingredient: You
34. Slide 50: Thanks! Toby M : http://www.flickr.com/photos/48089670@N00/344310907/ Zach Klein: http://www.flickr.com/photos/zachklein/37391709/ SPR Bert: http://www.flickr.com/photos/superbert/111793054/ Tracy Hunter: http://www.flickr.com/photos/tracyhunter/140042679/ VanessaPR: http://www.flickr.com/photos/lilcrabbygal/347532016/ Cozy: http://www.flickr.com/photos/cozy/318236097/ Basheem: http://www.flickr.com/photos/bastian/235701826/ Powerbooktrance: http://www.flickr.com/photos/powerbooktrance/235607744/ Russelljsmith: http://www.flickr.com/photos/russelljsmith/9486459/ Glasgows: http://www.flickr.com/photos/glasgows/342067353/ Psychedelys: http://www.flickr.com/photos/psychedelys/129472964/ Dervish: http://www.flickr.com/photos/dirvish/6937128/ Glynnis: http://www.flickr.com/photos/glynnis/135603867/ Mdumloa98: http://www.flickr.com/photos/mdumlao98/121045851/ Caitlinburke: http://www.flickr.com/photos/caitlinburke/101973007/ Franky Baby: http://www.flickr.com/photos/frankybaby/391024654/ Molly Cakes: http://www.flickr.com/photos/mollycakes/222385914/
35. Slide 51: Thanks! Lee LeFever Principal, Common Craft www.commoncraft.com lee@commoncraft.com leelefever on skype, etc.