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guesta8e17 said 1 month Edit DeleteAnother way to think about this is that it really doesn't matter what emotions a person experiences while viewing the product or design. What does matter is the emotions they ANTICIPATE experiencing if they were to choose the product. All human choice is ultimately dtermined by the expectation of feeling; product function is simply a way we can use to assess what those feelings might be. So we don't need fMRIs, heart rate monitors, galvanic skin response, EEG, facial muscle movement monitoring, smiley face pictures or the hundreds of other failed methodologies; thinking about emotions in-the-now is a pretty useless exercise. Do I feel happy? I don't know, that's a really difficult question to answer. Did I feel happy at the beach last summer? Yes, absolutely. Do I look forward to going to the beach again? You bet. We attach emotion to our memories (somatic markers) and so can predict how we think we would feel if we were to take a specific action. We have little idea how we are actually feeling in the now and so we will rationalize ourselves into how we think we ought to be feeling. It looks exciting, ergo I feel excited. This is a massively unreliable conclusion, people are really bad at self psychanalysis, and that's why this kind of approach is often not going to give us a reliable prediction of success.
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gzjian favorited this 1 month ago
The Art and Science of Measuring Emotion (in product design)
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Desc: Design brings together aesthetics and the bottom line, experience and strategy, emotions, and data. Every consumer has a different emotional history toward a product and its brand, whether or not the product is familiar. Yet once the user begins to test a given product, he relates through a series of conscious or subconscious assessments. He examines the product’s utility and usability, its task efficiency, controllability, challenging features, ergonomic properties, etc. The product may meet the user’s usability assessment, but fail in its emotional appeal, a second layer of assessment based on five categories of relation: surprise, instrumental, aesthetic, social, and interest. Finally, once product acquisition and initial inspection have passed, the user moves to product attachment, that is, its emotional afterlife. Product attachment can also be perceived by imagined use of the product and what the user aspires to become by using the product. A substantial body of work has been performed around emotional usability and engagement. Research to date has hinged on three primary measurements – the use of facial expression, the use of metaphor, and the use of emotional terms. Laura Richardson, director of design research for M3, has developed a new perspective in examining users’ emotional responses. She has developed an “emotion engine” and an “emotion timeline” as part of her analysis.
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