Cute Dog Theory

Slide 1:The Cute Dog Theory: Nonprofits and Social Media Adoption

Slide 2:What the heck is the Cute Dog Theory?

Slide 3:It’s a remix of the Cute Cat Theory!

Slide 4:Web 1.0 tools were created so physicists could share their research papers

Slide 5:Web2.0: to share cute cat photos

Slide 6:Wait a second … looking at nonprofits that have successfully Adopted social media .. There are a lot of dog lovers …..

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Slide 10: Assess Audience Online Social Activities

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Slide 12:A Quick Poll with Digital Natives

Slide 13:Discuss/set objectives first

Slide 14:Not a monologue

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