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                    <span style="font-size:14px;">Case Study: A Discount Approach to Comparing Multiple Design Alternatives</span><br/>
                    From: <a href="http://www.slideshare.net/jmspool/">jmspool</a>, 3 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_496723"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/jmspool/case-study-a-discount-approach-to-comparing-multiple-design-alternatives?type=powerpoint" title="Case Study: A Discount Approach to Comparing Multiple Design Alternatives">Case Study: A Discount Approach to Comparing Multiple Design Alternatives</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=whats-the-best-way-to-compare-multiple-design-alternatives-1215042230006354-9&stripped_title=case-study-a-discount-approach-to-comparing-multiple-design-alternatives" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=whats-the-best-way-to-compare-multiple-design-alternatives-1215042230006354-9&stripped_title=case-study-a-discount-approach-to-comparing-multiple-design-alternatives" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/jmspool/case-study-a-discount-approach-to-comparing-multiple-design-alternatives?type=powerpoint" title="View Case Study: A Discount Approach to Comparing Multiple Design Alternatives on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/usabilitytesting">usabilitytesting</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/uie">uie</a>)</div></div><br /><br />
                    From the IXDA Boston night of Short Talks (<a href=\"http://tinyurl.com/4uoqhn\">http://tinyurl.com/4uoqhn</a>)

I had 10 minutes to give this 32-transition presentation:

What\'s the Best Way to Compare Multiple Design Alternatives?

Good design practice suggests you create multiple sketches, which eventually evolve into full-out design alternatives. However, once you have those alternatives, what\'s the best way to decide which one wins?

I will review one approach and talk about the pitfalls and advantages to evaluating multiple designs at once.

(What's even more amazing is that I was really busy that week and didn't start working on the presentation until I'd sat down in the audience to hear the other speakers. The entire presentation came together in under 90 minutes.)<br /><br />
                    <a href="http://www.slideshare.net/jmspool/case-study-a-discount-approach-to-comparing-multiple-design-alternatives">SlideShare Link</a>
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Case Study: A Discount Approach to Comparing Multiple Design Alternatives

From jmspool, 3 months ago

From the IXDA Boston night of Short Talks (<a href=\"http://tinyur more

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Slide 1:Case Study: A Discount Approach to Comparing Multiple Design Alternatives User Jared M. Spool Interface Founding Principal Engineering ©2008, User Interface Engineering. All rights reserved

Slide 2:The Problem

Slide 3:The Problem Home page redesign for a big site 4 million visitors a month

Slide 4:The Problem Home page redesign for a big site 4 million visitors a month Never done a usability test before

Slide 5:The Problem Home page redesign for a big site 4 million visitors a month Never done a usability test before Only allotted 2 days of testing

Slide 6:The Problem Home page redesign for a big site 4 million visitors a month Never done a usabil

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