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SONYBMG - Leading case 2008
Sony BMG was looking to enter the market with a differentiated
service that was unlike any other competitor offering.
•The approach taken by Mooga was seen as ground breaking and
market leading
•Mooga is currently connected in Argentina and being connected
in other four South American countries
•This is the first mobile music portal with intelligence in the
market.
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Slideshow Transcript
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- Slide 3: Search Help | Cost | Home Everybody gets the same
- Slide 4:• Content providers and Carriers select the “hottest” and latest content to be marketed to NEW Beyonce 6 Months 1 year consumers. Song later later Beyonce Beyonce • The best sellers of each period Song Song are profitable, so therefore “safe”. • Consumers are constantly updated with new content as operators continuously reinvent their portfolios. • No longer “hottest” = No longer relevant or profitable. Static limited offer placement
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