Unleashing The Tribe: small passionate communities

Slideshow Transcript

1. Slide 1: EWAN MCINTOSH.COM BLOG CLIENT EDU.BLOGS.COM TIPPERARY INSTITUTE, 2008
2. Slide 2: UNLEASHING THE TRIBE EWAN MCINTOSH.COM BLOG CLIENT EDU.BLOGS.COM TIPPERARY INSTITUTE, 2008
3. Slide 3: Ordinary tools, extraordinary effects
4. Slide 4: The technology itself is not transformative. It’s school, the pedagogy, that is transformative Tanya Byron
5. Slide 5: Tools don’t get socially interesting until they get technologically boring Clay Shirky
6. Slide 6: Ordinary tools, extraordinary effects Change happens when people feel HSBC Student Bank Charges comfortable using technology in their daily lives
7. Slide 7: 90% 15-25 year olds have visited their socal network in the past month
8. Slide 8: 3rd biggest country in the world: MySpace
9. Slide 12: When we call something intuitive we often mean familiar Esther Dyson
10. Slide 13: PhDs: Dissertation or YouTube?
11. Slide 14: Johnny Lee Head Tracking with a Wii
12. Slide 15: Johnny Lee Head Tracking with a Wii
13. Slide 16: Johnny Lee Head Tracking with a Wii
14. Slide 17: Johnny Lee Head Tracking with a Wii
15. Slide 18: Helping the barely motivated become activists
16. Slide 19: 113m blogs tracked by Technorati.com
17. Slide 20: 2 /sec new blogs every second
18. Slide 21: 17.5 new blog posts every second
19. Slide 22: Helping the barely motivated become activists We can do things for strangers at The Bebo Boomers low enough cost to Making the remarkable easy make that behaviour attractive. (Flickr, Google Earth, Flickrfly)
20. Slide 23: The Bebo Boomers
21. Slide 24: The Bebo Boomers
22. Slide 26: How many ‘friends’ do you really have? The Roman Legion Goretex Dunbar’s Law
23. Slide 27: My 481 bestest friends
24. Slide 28: Persistence - everything (-one): Google, Facebook
25. Slide 29: Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr
26. Slide 30: Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr Replicability - we encourage copy and paste: ‘Embed’ codes and Bluetooth - technically easy: JumpCut - legally allowed: CC
27. Slide 31: Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr Replicability - we encourage copy and paste: ‘Embed’ codes and Bluetooth - technically easy: JumpCut - legally allowed: CC Invisible audiences - friends and contacts - “the former audience” danah boyd
28. Slide 32: Mobility, shared awareness
29. Slide 35: Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries | 500m new mobile phone users | 25% in China and India | 43% of South Koreans access mobile broadband internet every month | 436,000 discarded in USA every day
30. Slide 36: “Shared awareness” You don’t have to ‘part of’ a group Flashmobs to be part of something bigger. Dodgeball Twitter communities
31. Slide 38: “Shared awareness” It’s not about sheer scale Dodgeball & Twitter communities Leipzig, The Berlin Wall, Ice-cream Columbia, Vista
32. Slide 39: Participation culture
33. Slide 40: Participation culture
34. Slide 41: Secret Spaces Mobile, SMS, IM
35. Slide 42: Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc
36. Slide 43: Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc
37. Slide 44: Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc
38. Slide 45: Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc
39. Slide 46: Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc Watching Spaces Television, Gigs, Theatre, etc
40. Slide 47: We’re all below average
41. Slide 48: We’re all “below average” users Power-Law Distribution Quick tour of Flickr
42. Slide 49: Power Law Distribution
43. Slide 50: Power Law Distribution
44. Slide 51: #1 Contributor: 238 photos Power Law Distribution
45. Slide 52: #1 Contributor: 238 photos #2 Contributor: 158 photos Power Law Distribution
46. Slide 53: #1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Power Law Distribution
47. Slide 54: #1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Median: 11 Power Law Distribution
48. Slide 55: #1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Median: 11 Mode: 1 Power Law Distribution
49. Slide 56: What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?
50. Slide 57: What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?
51. Slide 58: What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?
52. Slide 59: What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?