Unleashing The Tribe: small passionate communities

Slide 1: EWAN MCINTOSH.COM BLOG CLIENT EDU.BLOGS.COM TIPPERARY INSTITUTE, 2008

Slide 2: UNLEASHING THE TRIBE EWAN MCINTOSH.COM BLOG CLIENT EDU.BLOGS.COM TIPPERARY INSTITUTE, 2008

Slide 3: Ordinary tools, extraordinary effects

Slide 4: The technology itself is not transformative. It’s school, the pedagogy, that is transformative Tanya Byron

Slide 5: Tools don’t get socially interesting until they get technologically boring Clay Shirky

Slide 6: Ordinary tools, extraordinary effects Change happens when people feel HSBC Student Bank Charges comfortable using technology in their daily lives

Slide 7: 90% 15-25 year olds have visited their socal network in the past month

Slide 8: 3rd biggest country in the world: MySpace

Slide 12: When we call something intuitive we often mean familiar Esther Dyson

Slide 13: PhDs: Dissertation or YouTube?

Slide 14: Johnny Lee Head Tracking with a Wii

Slide 15: Johnny Lee Head Tracking with a Wii

Slide 16: Johnny Lee Head Tracking with a Wii

Slide 17: Johnny Lee Head Tracking with a Wii

Slide 18: Helping the barely motivated become activists

Slide 19: 113m blogs tracked by Technorati.com

Slide 20: 2 /sec new blogs every second

Slide 21: 17.5 new blog posts every second

Slide 22: Helping the barely motivated become activists We can do things for strangers at The Bebo Boomers low enough cost to Making the remarkable easy make that behaviour attractive. (Flickr, Google Earth, Flickrfly)

Slide 23: The Bebo Boomers

Slide 24: The Bebo Boomers

Slide 26: How many ‘friends’ do you really have? The Roman Legion Goretex Dunbar’s Law

Slide 27: My 481 bestest friends

Slide 28: Persistence - everything (-one): Google, Facebook

Slide 29: Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr

Slide 30: Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr Replicability - we encourage copy and paste: ‘Embed’ codes and Bluetooth - technically easy: JumpCut - legally allowed: CC

Slide 31: Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr Replicability - we encourage copy and paste: ‘Embed’ codes and Bluetooth - technically easy: JumpCut - legally allowed: CC Invisible audiences - friends and contacts - “the former audience” danah boyd

Slide 32: Mobility, shared awareness

Slide 35: Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries | 500m new mobile phone users | 25% in China and India | 43% of South Koreans access mobile broadband internet every month | 436,000 discarded in USA every day

Slide 36: “Shared awareness” You don’t have to ‘part of’ a group Flashmobs to be part of something bigger. Dodgeball Twitter communities

Slide 38: “Shared awareness” It’s not about sheer scale Dodgeball & Twitter communities Leipzig, The Berlin Wall, Ice-cream Columbia, Vista

Slide 39: Participation culture

Slide 40: Participation culture

Slide 41: Secret Spaces Mobile, SMS, IM

Slide 42: Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc

Slide 43: Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc

Slide 44: Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc

Slide 45: Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc

Slide 46: Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc Watching Spaces Television, Gigs, Theatre, etc

Slide 47: We’re all below average

Slide 48: We’re all “below average” users Power-Law Distribution Quick tour of Flickr

Slide 49: Power Law Distribution

Slide 50: Power Law Distribution

Slide 51: #1 Contributor: 238 photos Power Law Distribution

Slide 52: #1 Contributor: 238 photos #2 Contributor: 158 photos Power Law Distribution

Slide 53: #1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Power Law Distribution

Slide 54: #1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Median: 11 Power Law Distribution

Slide 55: #1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Median: 11 Mode: 1 Power Law Distribution

Slide 56: What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?

Slide 57: What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?

Slide 58: What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?

Slide 59: What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?